Influencer Marketing Digiday creator study finds paid posts drew seven times gifted views A 1,755-post Digiday study found much higher average views for paid creator content. Here's what the sample can and cannot tell brands.
Influencer Marketing YouTube expands AI song replacement beyond US, with limits for brands YouTube's AI replacement music now reaches more creators, but its YouTube-only use terms leave brands with a separate licensing task.
Influencer Marketing Adobe brings label music to Premiere mobile, with a catch for paid creators Adobe's Universal and Warner music deal gives Premiere mobile more creator-friendly tools, but commercial influencer campaigns still need separate rights.
Influencer Marketing TikTok and WTA launch Creator Club to bring fans closer to tennis TikTok and the WTA are building a Creator Club with tournament access, athlete-led content and GamePlan hubs. Here is what brands should watch.
Influencer Marketing Faceless YouTube channels promise passive income. But what does the data actually prove? A 10,000-channel faceless YouTube income model is not a survey of earnings. Independent data shows what brands and creators can actually verify.
Influencer Marketing Velocity backs LV8-Mirage creator agency and media network Velocity is investing in a creator agency and owned media network. Here's what integrated distribution changes for brands and creators.
Influencer Marketing Instagram reportedly offers YouTubers up to $500K for Features Instagram reportedly offers some YouTubers up to $500K to bring long-form videos to Features. What the confidential deals mean for creators and brands.
News TikTok Must Eat turns food creators into a local search engine TikTok's Must Eat guide organizes food creators' restaurant recommendations into local search, with OpenTable bookings at select U.S. venues.
News TikTok removed 14.6 million fake U.S. accounts as creator trust comes under scrutiny TikTok says it removed 14.6 million fake U.S. accounts and 781.4 million fake followers in Q2. Here's what those figures mean for creator campaigns.
Influencer Marketing Music influencer marketing: turn creator buzz into listeners who stay Music influencer marketing guide for labels and artists: select creators, brief TikTok and Reels content, and measure the journey from views to listeners.
Influencer Marketing Real estate influencer marketing: neighborhood trust over reach A practical real estate influencer marketing guide: choose neighborhood creators, negotiate usage rights, and measure qualified property inquiries.
Influencer Marketing Influencer marketing for nonprofits: make creator trust count Creator support can bring more than reach to a nonprofit. Use trusted advocates, clear action paths and honest impact reporting.
Influencer Marketing Druski’s reported SNL booking puts creator format fit in focus Druski’s reported SNL booking puts creator craft, production support and cross-format audience transfer under the spotlight.
Influencer Marketing Book influencer marketing: how publishers turn reader trust into book discovery How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.
Influencer Marketing Twitch influencer marketing: how brands earn trust in live creator communities A practical Twitch influencer marketing guide for choosing streamers, designing live sponsorships, protecting trust, and measuring brand outcomes.
Influencer Marketing Instagram gives creators an AI analyst inside Edits Instagram is adding an AI assistant inside Edits that helps creators analyze performance and turn audience signals into better content decisions.
Influencer Marketing Ecommerce influencer marketing: how brands turn creator attention into attributable sales A practical ecommerce influencer marketing playbook for creator fit, shoppable content, attribution, conversion, and repeatable sales.
Influencer Marketing Instagram Live partnership ads turn creator broadcasts into paid media Instagram Live partnership ads let brands amplify creator livestreams as paid media, making permissions and media planning pre-broadcast requirements.
Influencer Marketing Sports influencer marketing: how brands turn fandom into measurable action A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and measuring real brand actions.
Influencer Marketing Reebok turns a TikTok test into a three-market creator mandate Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator programs.
Influencer Marketing YouTube is turning Studio into a brand-deal operating system YouTube is moving creator discovery, pitches, performance sharing, paid amplification, and affiliate commerce deeper into Studio.
Influencer Marketing Automotive influencer marketing: how brands turn creator trust into test drives A practical automotive influencer marketing playbook for creator selection, credible vehicle access, campaign safety, and measurable buyer action.
Influencer Marketing Travel influencer marketing: how brands turn creator trips into bookable demand A practical travel influencer marketing playbook for creator fit, hosted-trip disclosure, bookable content, attribution, and repeat partnerships.
Influencer Marketing AnyMind turns livestream audiences into a brand-campaign marketplace AnyMind's AnyCreator Stream connects livestream analytics, creator campaign discovery and payments with marketer-side activation through AnyTag.
Influencer Marketing Why luxury resale is becoming live shopping’s strongest trust case TikTok Shop says livestreams generate 94% of U.S. luxury-resale revenue. The reason is not just urgency. Live video lets buyers inspect condition and test seller expertise.
