News PUBG MOBILE brings Peaky Blinders into the game PUBG MOBILE’s new collaboration leans into gritty TV IP. Here's what marketers can learn from its execution
News Netflix’s tarot experience blends fortune-telling with fandom Netflix links streaming predictions with personal fortunes in a shareable, immersive campaign
News Marriott Bonvoy repositions loyalty as effortless in new APAC campaign Marriott Bonvoy’s latest regional campaign reframes loyalty as simple, accessible, and everyday
News TikTok named FIFA’s “Preferred Platform” for World Cup 2026 FIFA’s deal with TikTok gives creators behind-the-scenes access and media partners new monetization tools.
News Threads is testing in-message games Meta’s Threads is prototyping games in DMs. This could shift user engagement tactics
Reports Microsoft’s Nadella wants AI to be seen as a tool, not the end of human work Microsoft’s ceo pushes back against AI job-loss narratives, urging the industry to see AI as a human productivity enhancer
Reports Patreon report reveals why creators are leaving for fan-first platforms Patreon’s 2025 report reveals why creators are quitting the algorithm—and how brands can build better partnerships through trust and sustainability.
Reports How Reddit is powering brand visibility in the LLM era Reddit is now a top source for AI chat models. Here's how brands can stay visible in the age of large language models
News Almond Breeze skipped AI and tapped the Jonas Brothers instead The almond milk brand leans into star power and anti-bot authenticity in its latest campaign
Reports UK media attention is plateauing according to McKinsey study UK media consumption isn’t slowing, but attention is. Here’s how marketers can recalibrate
News Equinox’s latest campaign throws shade at AI slop and bets on real humans Equinox kicks off 2026 with a visually striking campaign that draws a line between artificial perfection and real human effort
News Walmart expands gen AI ad tools with Sparky and Marty Walmart is testing sponsored ads in its AI shopping assistant and rolling out new tools to automate campaign strategy
Reports Creators are skipping the algorithm according to Patreon report As algorithmic platforms plateau, more creators are turning to paid communities and subscriptions. Here’s what that means for brand partnerships.
News Zocdoc’s latest campaign turns healthcare pain into punchlines Zocdoc’s new campaign shows that finding the right doctor doesn’t have to feel like a gamble
Reports APAC’s brand perception winners in November 2025 YouGov’s latest rankings spotlight the brands gaining ground with consumers across Australia, Indonesia, Malaysia, and Thailand
News Reddit launches AI-powered Max Campaigns for smarter ad buying Reddit's Max Campaigns automates media buying using machine learning and user-driven insights
Martech AI layoffs are coming, say VCs Enterprise investors expect AI to reshape the labor market by 2026. Marketers should pay close attention
Content Marketing How to establish your brand pillars for content marketing success From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.
News OpenAI bets on audio AI as tech turns away from screens OpenAI unifies audio teams for a bold hardware bet. Here’s why marketers should pay attention
Martech 10+ brands thriving with Gen Z: what they're doing right Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
Reports Why shoppers are going broke for Labubu, LEGO, and viral holiday gifts A new study shows how hype culture is leading holiday shoppers into debt. Here's what marketers should know.
News AI could replace 200,000 European banking jobs by 2030 AI threatens 200,000 roles in Europe’s banking sector. Here's what that means for automation, risk, and compliance
Reports Enterprises will spend more on AI in 2026, just not with everyone Venture capitalists say the AI experimentation phase is ending. Here’s what enterprise marketers need to know
Reports Why social media platforms are making it harder to reach fans according to Patreon report TikTok and Instagram are shifting away from follower-based feeds. Discover how this platform shift impacts creator engagement and brand strategy.
News TikTok’s US deal is finally happening A new ownership structure for TikTok is taking shape. Here’s how it could impact your marketing strategy.
