Martech 5 brands thriving with Gen Z: what they're doing right Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
Content Marketing How luxury pop-ups are rewriting the rules of exclusivity From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal
Martech Oakley dives into AI wearables with Meta partnership Oakley enters the AI glasses race with Meta—here’s what brands should be watching
Martech Mastering AI marketing tools: essential skills and training programs Discover essential AI marketing skills, top training programs, and valuable resources to stay competitive and innovative in today's digital landscape.
Content Marketing Inside Netflix’s Squid Game takeover in Asia Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.
Reports Trends and data: 50+ new and powerful marketing statistics We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2025 and beyond
Martech Meta expands Advantage+ with AI video, stickers, and virtual try-ons Meta just dropped a slew of gen AI features for Advantage+. Here's what it means for brands and agencies.
Content Marketing Why B2B marketers need to rethink thought leadership for the hidden buyer era New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust
Content Marketing adidas Originals brings back the 'Superstar' as a symbol of rebellion A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality
Martech Why the brand book is dead and how to build a brand OS instead Why static brand guides no longer work and how to build a living brand system that adapts in real time
Content Marketing Pokémon joins Japan’s sleep campaign to promote sleep health Pikachu and Snorlax are now Japan’s “sleep support ambassadors.” This move blends public health with entertainment IP—and marketers should take note.
Content Marketing Tech in Asia drops Indonesian-language site, lays off 18% of staff in strategic overhaul Tech in Asia closes its Bahasa Indonesia platform and lays off 18% of staff in a push toward sustainability
Martech Amazon unlocks live shopping metrics for ecommerce advertisers Amazon now lets advertisers analyze livestream impact in AMC—here’s what that means for your next campaign
Martech Adobe report reveals the best time to post Instagram Reels Marketers can boost Reels performance by timing posts smarter, according to fresh Adobe Express research
Martech Criteo challenges Google with programmatic retail media push Criteo’s new auction-based feature could reshape how brands buy retail media display ads
Martech WhatsApp ads are coming soon Meta will soon show ads in WhatsApp’s Updates, Status, and Channels tabs—but not in chats.
Martech EA hires Alex Dao to scale its ad network without annoying gamers As EA expands its ad business, it’s betting on player-friendly brand experiences
Content Marketing Marketers say they want relevance. So why aren’t they using context? Contextual targeting is future-ready, but most marketers are stuck in the past. Here’s what needs to change.
Martech Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping With traffic from Google slipping, Tripadvisor is rethinking discovery, app engagement, and AI strategy
Martech Sell-side decisioning is making programmatic advertising smarter New tech is turning the supply side into a strategic lever for targeting, pricing, and media quality. Here’s what that means for your ad strategy.
Martech LG uses AI-generated songs to strike emotional chords in new brand campaign LG wants to rebuild emotional bonds with AI-created songs—marketers should take note
Martech Top 13 AI marketing tools for photo and video editing: a comprehensive review Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.
Martech Publishers pivot to Reddit and Facebook as Google traffic wanes With search traffic falling, Reddit and Facebook become unlikely heroes
Martech Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene The blind box giant, POP MART, is betting big on AI-powered drops, creator commerce, and community-driven campaigns across Lazada
Public Relations What is a PR agency and when do you need one? What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.
