News Meta quietly launches Forum, a Reddit-style app built around Facebook Groups Forum turns Facebook Groups into a Reddit-style experience as Meta expands its portfolio of specialized social apps.
News Nike and BTS turn tour merch into a global fandom marketing engine Nike’s BTS WORLD TOUR “ARIRANG” collaboration shows how brands are turning fans into co-creators.
Reports Adobe report finds agentic AI readiness lags behind adoption ambitions New Adobe research shows organizations want autonomous AI, but most still lack the data, governance, and measurement foundations to support it.
News ClickUp’s AI layoffs signal a new phase of workforce transformation ClickUp’s workforce cuts reveal how AI agents are moving from productivity tools to operational infrastructure, forcing companies and marketers to rethink how work gets done.
News OREO and BTS launch hotteok-inspired cookie collaboration across 80+ markets BTS’ first global snack partnership shows how brands are rethinking fan engagement at scale.
Reports Why outdated fonts are hurting digital marketing performance Designers are warning that outdated typography choices may quietly reduce trust, readability, and conversion performance online.
News Spotify’s disco ball logo sparked a branding trend, and marketers should pay attention Spotify’s glittery anniversary logo accidentally became a masterclass in social-first brand engagement
Guides How to refresh old content without hurting rankings How to update aging pages without confusing Google or losing the rankings you already earned
Guides How to audit topical authority across your website A step-by-step framework to uncover content gaps, cannibalization, and weak topic clusters before they hurt your SEO visibility.
News Meta shifts 7,000 staff into AI roles as APAC cuts deepen restructuring Meta’s latest restructuring shows how aggressively big tech is reorganizing around AI-first operations.
News LANEIGE gives Neo Cushion a glow-up with BTS’ Jin The BTS star fronts LANEIGE’s latest global beauty push as premium cosmetics brands double down on franchise marketing and celebrity storytelling.
Reports Confused by AI SEO terminology? Here’s the cheat sheet marketers actually need AI SEO jargon is exploding, but most of these terms point to the same shift in search.
News Bing reaches 1B monthly users as AI reshapes search intent and marketer visibility Microsoft’s latest milestone highlights how AI-driven search behavior is reshaping visibility, intent, and marketer strategy.
News Spotify’s disco-ball app icon backlash shows why disruptive branding still works What looked like a branding mistake may actually be one of Spotify’s smartest engagement plays this year.
Reports Digital PR searches surge 192% as brands rethink SEO, authority, and AI visibility As AI-powered discovery changes online visibility, marketers are shifting focus from backlink quantity to credible authority signals.
News Swatch x AP’s Royal Pop frenzy shows hype is now the product The chaotic global launch reveals how luxury collaborations are becoming cultural events, not just retail drops
News Colgate turns oral care into emotional storytelling across Asia Pacific Colgate is replacing product-first advertising with emotionally driven family storytelling across Asia Pacific markets.
Reports Taboola study says advertisers want agentic AI beyond search and social New Taboola research shows marketers want AI-powered campaign automation beyond Meta and Google’s walled gardens.
News Warner Bros. Discovery wants upfront ads to feel more measurable Warner Bros. Discovery is betting that cultural relevance, streaming scale, and real-time measurement can reshape how brands approach upfront advertising.
Guides How to build a topic cluster from scratch A step-by-step guide to organizing your content for topical authority, stronger rankings, and compounding organic traffic.
News Publicis acquires LiveRamp to build smarter AI agents through data co-creation The US$2.2B acquisition signals a bigger push toward AI-ready data collaboration, identity infrastructure, and enterprise marketing agents.
News Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences
Reports Accenture says AI is becoming consumers’ “second self” and marketers need a new playbook Accenture’s latest consumer research shows AI is reshaping discovery, loyalty, and autonomous commerce
News Alexa+ turns Echo Show into a full-screen AI shopping hub for Amazon Amazon’s upgraded Alexa+ shopping experience could change how consumers discover products and how brands compete inside AI-powered retail ecosystems.
News Lenovo taps David Beckham to showcase AI strategy ahead of FIFA World Cup 2026 Lenovo’s new “Maximum David” campaign turns AI productivity into a global football marketing play.
