Content Marketing Disney+ expands ‘A Lifetime of Great Stories’ campaign with cinematic cross-generational storytelling The streaming platform’s latest campaign positions Disney+ as a companion across every stage of life.
news Amazon wants to reinvent the upfront with AI, live sports, and agentic shopping Amazon is reframing upfront advertising around AI optimization, authenticated data, and commerce-driven streaming media.
news Skyword launches CAI to measure brand authority in AI search The new metric helps enterprise marketers see whether AI engines cite, trust, and frame their brand in category conversations.
news FOX launches AdStudio to turn fandom into measurable ad performance FOX wants to turn premium fandom and streaming engagement into measurable business outcomes with its new AI-native ad platform.
news Meta opens its ad stack to outside AI, and marketers need an operating model Third-party AI tools can now plug into Meta campaign management, but access alone will not fix messy workflows.
martech Google’s VP of Search Liz Reid says AI is changing search behavior, not killing the web Elizabeth Reid explains why Google believes AI will reshape Search behavior, not replace the open web
Content Marketing Starbucks Chilled Coffee reframes RTD marketing around self-expression, not energy boosts The campaign taps into Gen Z’s growing frustration with performative identity and pressure to tone themselves down.
Content Marketing The ultimate list of TikTok trends for Gen Z marketing in 2026 Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.
news Cathay marks 80 years with a short film built on memory, distance, and home The airline’s new short film uses family, Hong Kong memory, and archive-led details to make legacy feel personal.
news OpenAI expands ChatGPT ads pilot with self-serve Ads Manager and CPC bidding ChatGPT’s ads pilot is expanding globally as OpenAI builds a full conversational advertising platform.
martech The future of AI in marketing 2026: trends, tools and strategies Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Reports 55% of businesses are consolidating software tools to adopt AI Businesses are replacing working software, consolidating vendors, and reshaping procurement strategies as AI adoption accelerates across enterprise tech stacks.
martech How topic clusters and internal linking build topical authority Why search engines and AI Overviews reward connected content instead of isolated blog posts
news Instagram’s ‘Instants’ test signals a shift toward private social sharing Meta’s disappearing photo app could reshape how brands approach private social engagement
Reports Smarter aisles are forcing retail media budgets to grow up The quiet merger of shelf space and screen space is changing how brands think about retail media, shopper marketing, and omnichannel investment.
news FOX One and Indeed turn World Cup fandom into a US$50,000 creator job FOX Sports and Indeed are turning football fandom into a creator-led streaming spectacle for FIFA World Cup 2026™
news Meta’s AI-scaled ad engine lifts revenue 33% as pricing power deepens AI-driven ad optimisation is helping Meta grow faster from the same audience while increasing advertiser dependence on its ecosystem.
Reports The localization mistakes marketers wish they could take back New Lokalise research reveals how translation mistakes damage campaigns, dilute brand voice, and force marketers to rethink global expansion.
news OpenAI’s ad manager code hints ChatGPT ads may be heading for conversions New code hints suggest ChatGPT ads may evolve from awareness placements into measurable performance campaigns.
news Samsung taps Thierry Henry to push premium football viewing ahead of World Cup marketing wave Samsung’s latest football campaign turns TV quality into a brand positioning play for the 2026 World Cup cycle
news OpenAI’s image boom in Singapore signals AI visuals are entering the execution phase for marketers Singapore’s rapid adoption of ChatGPT Images 2.0 shows marketers are moving from AI experimentation to production workflows
news Netflix expands Clips as streaming apps chase short-form discovery Netflix is turning viral scenes into mobile-first discovery tools for the scroll era
news Meta says its business AI now facilitates 10 million conversations a week as monetization nears Meta’s AI business tools are scaling rapidly across messaging, ads, and customer engagement
Reports Consumers want AI convenience but still crave authentic brands Prophet’s latest AI consumer research shows that as GenAI adoption accelerates, trust, transparency, and emotional connection are becoming critical differentiators for marketers.
news Canva turns a giant squirrel into a marketing movement with new US campaign Canva’s “The Thing That Makes Anything A Thing” campaign blends absurdity, AI, and experiential marketing to show how ideas become cultural moments.
