MarTech stack deep dive: marketing automation Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.
MarTech stack deep dive: social media Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.
MarTech stack deep dive: email marketing There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.
What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
What brands need to know about interactive marketing In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.
3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
What marketers need to know about the latest Connected TV trends The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.