ContentGrip (Page 2)

Sign in Subscribe

Nostalgia marketing: how brands connect with Gen Z through Y2K

Content Marketing

Nostalgia marketing: how brands connect with Gen Z through Y2K

From vinyl records to flip phones—how brands are tapping into Gen Z's surprising love for pre-digital aesthetics.

Kantar’s 2026 trends report reveals what’s next for AI, retail media, and creators

Kantar’s 2026 trends report reveals what’s next for AI, retail media, and creators

Kantar’s new report maps out how AI agents, synthetic data, and creator strategy will reshape marketing in 2026

16 best martech tools in 2026 for global marketing teams

17 best martech tools in 2026 for global marketing teams

We’ve rounded up a list of the best martech tools and martech companies that may help to upgrade your current marketing team’s stack. From CRM to content creation and AI tools, find the right solutions for your team.

M&M’S goes full Marvel in global campaign to tap into fandom culture

M&M’S goes full Marvel in global campaign to tap into fandom culture

M&M’S is suiting up for 2026 with Marvel character crossovers, limited-edition packs, and fan-first experiences across 65 markets

Coach taps The Sims 4 to test digital fashion engagement with Gen Z

Coach taps The Sims 4 to test digital fashion engagement with Gen Z

Coach drops free digital collection in The Sims 4 to explore self-expression and audience behavior

Netflix retakes #1 in US streaming, but 2025 was a year of losses

Netflix retakes #1 in US streaming, but 2025 was a year of losses

Netflix is back on top, but Prime Video, Paramount+, and HBO Max all lost ground in 2025

FactSet trolls AI hype with subway ads Wall Street can't ignore

FactSet trolls AI hype with subway ads Wall Street can't ignore

FactSet’s new campaign flips the AI narrative with ads that expose what generic AI tools miss in finance

Name of the game: domain vs. TLD

Name of the game: domain vs. TLD

How your domain name and extension work together to shape branding, trust, and discoverability

Hinge tackles dating fatigue with AI

Hinge tackles dating fatigue with AI

The dating app just launched “Convo Starters,” an AI feature to end message dead-ends. Here's how it reflects broader UX trends.

Slackbot just got smarter, and it wants to be your AI work assistant

Slackbot just got smarter, and it wants to be your AI work assistant

Slack's new AI-powered Slackbot goes far beyond reminders and could reshape how teams work

Meta goes big on AI infrastructure with ‘Meta Compute’

Meta goes big on AI infrastructure with ‘Meta Compute’

Meta is building its own energy-intensive AI infrastructure. Here’s what that means for cloud competition and marketers

AI PDF Editor from pdfFiller tackles multilingual workflows for global teams

AI PDF Editor from pdfFiller tackles multilingual workflows for global teams

Marketers working across regions can now eliminate PDF translation bottlenecks using AI

Anthropic debuts Claude for Healthcare to rival OpenAI’s medical AI push

Anthropic debuts Claude for Healthcare to rival OpenAI’s medical AI push

Anthropic’s new Claude tools go beyond patient chat. Here’s what they mean for healthcare marketers and product teams

APAC 2026 consumer trends according to Omnicom Media report

APAC 2026 consumer trends according to Omnicom Media report

Omnicom Media APAC’s 2026 report shows co-creation and AI are redefining how consumers shape brand narratives

inDrive bets on ads and groceries to scale in emerging markets

inDrive bets on ads and groceries to scale in emerging markets

inDrive is going multi-vertical with ads and groceries to offset tight margins. Marketers should take note of the emerging market playbook

Why Reddit is a goldmine for real consumer insight

Why Reddit is a goldmine for real consumer insight

From 'r/SkincareAddiction' to 'r/MealPrepSunday', here’s why Reddit is a must-watch for strategic marketers

Citigroup’s 1,000-job cut signals deeper workforce reset

Citigroup’s 1,000-job cut signals deeper workforce reset

The banking giant moves closer to its 20,000-role target by 2026 as part of its ongoing overhaul

Lego’s AI play puts kids in charge of the conversation

Lego’s AI play puts kids in charge of the conversation

While adults panic about AI, Lego Education hands the conversation to kids

Google removes AI Overviews on medical queries

Google removes AI Overviews on medical queries

Google quietly removes AI Overviews for some health searches. What does this mean for trust in AI-powered content?

Grok’s AI image scandal sparks bans in Southeast Asia

Grok’s AI image scandal sparks bans in Southeast Asia

Elon Musk’s Grok faces global scrutiny as governments react to explicit AI imagery

Parloa lands US$350M to fuel expansion of agentic AI in CX

Parloa lands US$350M to fuel expansion of agentic AI in CX

The German startup triples its valuation as agentic AI gains traction across enterprise CX.

BOOSTERZ lands US$25.4M to expand its K-brand performance marketing model

BOOSTERZ’s hybrid model blends performance marketing with brand equity investment. Here’s why that matters for marketers

SPINS acquires MikMak to connect online ads with in-store sales

SPINS acquires MikMak to connect online ads with in-store sales

This merger gives brands sharper tools to track shopper behavior from social ads to store shelves

Google introduces a new AI shopping protocol

Google introduces a new AI shopping protocol

Google’s UCP could make agent-based shopping the new normal. Here’s what brands and marketers should know

Disney reveals AI-fueled ad tools and vertical video push at CES 2026

Disney reveals AI-fueled ad tools and vertical video push at CES 2026

Disney leans into AI, automation, and short-form video to future-proof its advertising business