Reports

The rise of solo travel in APAC

Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know

Lists

How brands are trendjacking the Swift-Kelce engagement

The Tayvis engagement broke the internet, and brands didn’t miss a beat

Content Marketing

Nostalgia marketing: how brands connect with Gen Z through Y2K

From vinyl records to flip phones—how brands are tapping into Gen Z's surprising love for pre-digital aesthetics.

Martech

The future of AI in marketing 2025: trends, tools and strategies

Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Reports

The Trade Desk wants marketers to stop siloing media

The Trade Desk reveals how omnichannel ads perform better neurologically. Here’s what it means for media planners

Spotlight

Stop choosing sides: A balanced approach to LinkedIn thought leadership

B2B copywriter David Friedman reveals how tension pairs help leaders navigate LinkedIn's polarized landscape between generic AI content and performative authenticity.

News

Nongshim and Netflix's KPOP Demon Hunters bring ramen to the heart of K-pop fandom

Nongshim rides global K-pop hype with Netflix tie-in. Here’s what marketers should note.

Martech

Google’s search dominance is cracking: what marketers should watch

As Google’s search market share dips, here’s what marketers need to know about the shifting landscape

Content Marketing

Golf is the new boardroom for Gen Z

As golf sheds its exclusivity, businesses are using it to win clients, build teams, and mentor the next generation of leaders

Spotlight

Think better, not faster: A veteran communicator's approach to AI integration

Marco Dautel shares how 20 years in PR taught him to use AI for strategic thinking, not just efficiency. Learn his framework for better AI integration.

Spotlight

The 20% of content work AI can't touch: A strategist's framework

Jake Rundell shares his framework for identifying the critical 20% of content work that requires human strategy, from EU compliance to brand consistency at scale.

Content Marketing

Pop Mart bets big on mini Labubu

Pop Mart is getting smaller to scale smarter. Marketers, take notes

Reports

The best times to post YouTube Shorts for more views, likes, and comments

Adobe Express analyzed 24,000 Shorts to uncover the posting windows that drive peak performance

Martech

Why marketing teams are becoming AI orchestrators instead of content creators

Marketing roles are shifting from hands-on creation to AI orchestration. How teams manage this transition in 2025.

News

Ralph Lauren brings Polo Bear to life in animated debut

Ralph Lauren’s first animated short film repositions its iconic mascot for younger audiences

Martech

Realmo launches location tool for smarter commercial real estate bets

Realmo’s new feature helps property stakeholders see the full story behind location performance

Reports

Most marketers are underusing AI and it’s costing them visibility

A new survey shows that while marketers are embracing AI, few are using it strategically

Spotlight

Why many B2B companies are targeting the wrong customers

Hans Bunes reveals how AI/ML combining website scraping with firmographic data achieves 82% accuracy in B2B customer targeting—and why 35% of your current customers aren't ideal.

Spotlight

Why B2B2C marketers can't just plug in AI email tools

Kathy McGovern from Access Development explains why B2B2C companies struggle with AI email tools—and how they can save time where it matters.

News

HI-CHEW returns to Fortnite with fan-led maps and sweet in-game prizes

HI-CHEW blends fan creativity and sweet rewards in its third Fortnite campaign, raising the bar for branded gaming experiences

Reports

AI adoption soars but trust remains the missing piece according to Booking.com's AI study

Booking.com surveyed 37,000 people across 33 countries on AI. Here’s what the findings mean for travel marketing.

News

Meta expands scam ad detection for brands

Meta just expanded brand protections on Facebook and Instagram. Here’s what that means for marketers

Content Marketing

Katseye’s viral denim drop with Gap hits all the right notes

Gap’s “Better in Denim” campaign leans on Katseye’s global reach and Gen Z fandom

Reports

Gen Z search behavior and trends, revealed by Fractl and SEL report

New research shows that Gen Z favors ChatGPT and TikTok over Google. Here’s what that means for brand visibility

Martech

Google is using Gemini AI to fight ad fraud

Google is using its Gemini AI model to tackle invalid traffic. Learn how it’s changing ad enforcement and ROI