News

Duolingo and Luckin Coffee mix streaks and sips in Singapore collab

Duolingo and Luckin Coffee team up with a cheeky latte collab—here’s why it works

Martech

5 brands thriving with Gen Z: what they're doing right

Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Content Marketing

How luxury pop-ups are rewriting the rules of exclusivity

From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal

Martech

Oakley dives into AI wearables with Meta partnership

Oakley enters the AI glasses race with Meta—here’s what brands should be watching

Martech

Mastering AI marketing tools: essential skills and training programs

Discover essential AI marketing skills, top training programs, and valuable resources to stay competitive and innovative in today's digital landscape.

Martech

Latest Lightricks model release enables fully directed, 60-second AI video

Lightricks updates LTXV to generate 60-second AI videos with real-time control. Open-source model available free on Hugging Face.

Content Marketing

Inside Netflix’s Squid Game takeover in Asia

Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.

Reports

Trends and data: 50+ new and powerful marketing statistics

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2025 and beyond

Martech

Meta expands Advantage+ with AI video, stickers, and virtual try-ons

Meta just dropped a slew of gen AI features for Advantage+. Here's what it means for brands and agencies.

Content Marketing

Why B2B marketers need to rethink thought leadership for the hidden buyer era

New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust

Content Marketing

adidas Originals brings back the 'Superstar' as a symbol of rebellion

A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality

Guides

How to write pitches that spark "aha!" moments

Tired of generic proposals? Discover the secret to writing content pitches that excite writers and get you stellar results.

Martech

How startups can build scalable marketing tools with ReactJS

Use ReactJS to streamline dashboards, launch campaigns faster, and unlock real-time insights for your marketing team.

Martech

Why the brand book is dead and how to build a brand OS instead

Why static brand guides no longer work and how to build a living brand system that adapts in real time

Spotlight

Ken Kerrigan on AI in PR: Why human touch still matters

The Bliss Group's Ken Kerrigan explains why AI excels at audience research but falls short on reputation strategy—and what that means for communicators navigating the technology shift.

Content Marketing

Pokémon joins Japan’s sleep campaign to promote sleep health

Pikachu and Snorlax are now Japan’s “sleep support ambassadors.” This move blends public health with entertainment IP—and marketers should take note.

Content Marketing

Tech in Asia drops Indonesian-language site, lays off 18% of staff in strategic overhaul

Tech in Asia closes its Bahasa Indonesia platform and lays off 18% of staff in a push toward sustainability

Martech

Amazon unlocks live shopping metrics for ecommerce advertisers

Amazon now lets advertisers analyze livestream impact in AMC—here’s what that means for your next campaign

Martech

Adobe report reveals the best time to post Instagram Reels

Marketers can boost Reels performance by timing posts smarter, according to fresh Adobe Express research

Martech

Criteo challenges Google with programmatic retail media push

Criteo’s new auction-based feature could reshape how brands buy retail media display ads

Martech

WhatsApp ads are coming soon

Meta will soon show ads in WhatsApp’s Updates, Status, and Channels tabs—but not in chats.

Martech

EA hires Alex Dao to scale its ad network without annoying gamers

As EA expands its ad business, it’s betting on player-friendly brand experiences

Martech

Beyond the black and white: why every brand needs a custom QR code

Branded QR codes boost trust, engagement, and brand recognition—here’s how to make yours stand out.

Content Marketing

Marketers say they want relevance. So why aren’t they using context?

Contextual targeting is future-ready, but most marketers are stuck in the past. Here’s what needs to change.

Martech

Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping

With traffic from Google slipping, Tripadvisor is rethinking discovery, app engagement, and AI strategy