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The best place for marketers to discover exciting and interesting tools to add into their martech stack.

Martech

The uses of Natural Language Processing (NLP) in Marketing

NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.

Content Marketing

How to effectively integrate tech and AI into your PR strategy

Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.

Content Marketing

Here's how the future of video will play out

Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?

Content Marketing

Using customer data to drive marketing strategies

SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.

Martech

How AI marketing tools can help your business grow

AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.

Public Relations

The impact of emerging technologies on branding and public relations

We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.

Content Marketing

Measuring and analyzing the success of your content marketing efforts

Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.

Tools

23 websites and tips to help you hire the right writer

It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.

Content Marketing

Copywriter vs Content Writer: Four key differences

We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.

Tools

10 social media management tools for businesses of all sizes

Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.

Martech

Three tech media monitoring tools for businesses

Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.

Martech

What's predictive analytics in marketing going to be like in 2023?

It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?

Content Marketing

Elon drama aside, marketers can still learn from pros on Twitter

Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.

News

TikTok's influence on US millennials' food purchasing behaviors

TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.

Martech

Why your business should invest in AI chatbots

AI chatbots are maturing, making them an essential tool for businesses. Here's why.

Media

Eight ways news editors find compelling stories

Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.

Martech

Here’s the technology marketing toolkit your business needs today

If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.

Content Marketing

Six clever tech marketing campaigns in 2022

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Content Marketing

Three unique ways brands use Twitch

Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.

Content Marketing

Here's how YouTube's algorithm and privacy policy affect marketers

Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.

Technology

AI can produce prize-winning art, but it still can’t compete with human creativity

The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.

Guides

Everything you need to know about the Creative Commons licenses

Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.

Freelancing

Securing on-demand freelancing talent with ContentGrow: A podcast

As we head into 2023, find out how connecting with the right on-demand freelancers through ContentGrow can help improve your business.

Content Marketing

Demystifying stock media, royalty-free media and Creative Commons: A Guide

A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.

Content Marketing

Responsible digital marketing in Europe that's GDPR-compliant: A guide

Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.