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PMG acquires Digital Voices to scale influencer marketing intelligence

PMG acquires Digital Voices to scale influencer marketing intelligence

PMG acquires influencer agency Digital Voices, adding Chord and Composer tools to its Alli tech platform.

AI layoffs are coming, say VCs

AI layoffs are coming, say VCs

Enterprise investors expect AI to reshape the labor market by 2026. Marketers should pay close attention

Content Marketing

How to establish your brand pillars for content marketing success

From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.

OpenAI bets on audio AI as tech turns away from screens

OpenAI bets on audio AI as tech turns away from screens

OpenAI unifies audio teams for a bold hardware bet. Here’s why marketers should pay attention

Unusual raises US$3.6M to help brands shape how AI talks about them

Unusual raises US$3.6M to help brands shape how AI talks about them

As marketers grapple with AI misrepresentation, Unusual offers tools to audit and shape how models describe your brand

MediaRadar launches AI-ready Data Cloud to fast-track ad insights into marketing workflows

MediaRadar launches AI-ready Data Cloud to fast-track ad insights into marketing workflows

MediaRadar unveils a cloud-native data product to help brands and publishers train AI, plan campaigns and outpace rivals

IAB Tech Lab lays out roadmap for AI-driven ad systems

IAB Tech Lab lays out roadmap for AI-driven ad systems

The digital ad industry is moving toward AI agents. Here's how IAB Tech Lab plans to make it work—without breaking what's already in place.

Why shoppers are going broke for Labubu, LEGO, and viral holiday gifts

Why shoppers are going broke for Labubu, LEGO, and viral holiday gifts

A new study shows how hype culture is leading holiday shoppers into debt. Here's what marketers should know.

AI could replace 200,000 European banking jobs by 2030

AI could replace 200,000 European banking jobs by 2030

AI threatens 200,000 roles in Europe’s banking sector. Here's what that means for automation, risk, and compliance

Enterprises will spend more on AI in 2026, just not with everyone

Enterprises will spend more on AI in 2026, just not with everyone

Venture capitalists say the AI experimentation phase is ending. Here’s what enterprise marketers need to know

Optimove expands email solution to ease personalization bottlenecks

Optimove expands email solution to ease personalization bottlenecks

Optimove's enhanced email platform aims to deliver faster, smarter, and more personalized customer messages.

PubMatic’s AgenticOS wants to redefine AI-native programmatic

PubMatic’s AgenticOS wants to redefine AI-native programmatic

The ad-tech firm’s new operating system puts AI agents in charge of programmatic execution. Here’s what it means for marketers.

Viant bets on fully autonomous ads with its new Outcomes product

Viant bets on fully autonomous ads with its new Outcomes product

Viant has unveiled Outcomes, a fully autonomous open-internet ad product designed to optimize campaigns around business results. Here’s what it means for marketers.

Why social media platforms are making it harder to reach fans according to Patreon report

Why social media platforms are making it harder to reach fans according to Patreon report

TikTok and Instagram are shifting away from follower-based feeds. Discover how this platform shift impacts creator engagement and brand strategy.

Meta buys profitable AI startup Manus for US$2B

Meta buys profitable AI startup Manus for US$2B

Manus went from stealth launch to US$100M ARR in months. Here’s why Meta paid billions

Why social media follower counts no longer matter in 2026

Why social media follower counts no longer matter in 2026

As algorithmic feeds take over, creators are building trust through new playbooks, from Discord clipping squads to fan-funded niches

OpenAI and Anthropic dominate as US AI startup funding hits US$150B

OpenAI and Anthropic dominate as US AI startup funding hits US$150B

Despite the record haul, most of 2025’s AI funding went to a few big names. Marketers and tech teams should take note

Italy stops Meta from banning rival AI chatbots on WhatsApp

Italy stops Meta from banning rival AI chatbots on WhatsApp

Italy says Meta can’t block rival chatbots on WhatsApp while under investigation

OpenAI drops “Your Year with ChatGPT”

OpenAI drops “Your Year with ChatGPT”

OpenAI just launched a year-in-review feature for ChatGPT. Here’s why it matters for AI adoption and brand engagement.

Attorneys general warn OpenAI, Google, and others

Attorneys general warn OpenAI, Google, and others

A growing state-level crackdown could shape the future of GenAI development and governance

Amazon may invest US$10B in OpenAI

Amazon may invest US$10B in OpenAI

Amazon is reportedly in talks to invest US$10B in OpenAI as both companies deepen ties through chip and cloud deals

Adobe hit with AI lawsuit over pirated book claims

Adobe hit with AI lawsuit over pirated book claims

A new class-action suit accuses Adobe of using pirated books in AI training. Here's what this means for content creators and marketers.

How Ardath Albee builds B2B buyer personas that actually work

How Ardath Albee builds B2B buyer personas that actually work

Marketing strategist Ardath Albee shares her diagnostic framework for building effective B2B buyer personas and why most companies start too late.

Fractional CMO Laura Moore: "My goal is to get myself out of a job"

Fractional CMO Laura Moore: "My goal is to get myself out of a job"

Laura Moore's fractional CMO firm has a 9-month exit model: build marketing systems that survive without her. Here's her tech stack and 2026 predictions.

Meta bets big on ‘Mango’ and ‘Avocado’ AI models

Meta bets big on ‘Mango’ and ‘Avocado’ AI models

Meta plans to launch next-gen image, video, and text AI models by 2026. Marketers should take note