According to a Clutch report, 52% of marketers agree that social media marketing positively influences their company’s sales and revenue. However, they also understand that producing high-quality social media content takes thorough research, proper planning, and effective social listening. There are several social media management tools that can help tackle these tasks.
Despite a wide range of options in the market, research shows that many marketers are still undecided about the best tools to manage social marketing. Indeed, scouring for the best tool can be tricky, as many have similar functions.
Here are a few tools that marketers may want to consider adding to their martech stacks, in no particular order.
Recommended social media management tools
This social media marketing tool covers the basics like content scheduling, social listening, and reports. Agorapulse also syncs with popular social media platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube.
With a built-in CRM tool, marketers can quickly check the sender’s profile for each comment and message received. The app’s collaboration functions are also helpful for bigger teams. Admins can quickly check each social media team member’s performance using Agorapulse’s report feature.
Individual users can use Agorapulse’s basic plan for free. Its paid version, which starts from US$79 per month, allows usage for teams with more advanced features like social listening and ad comments monitoring.
With TikTok having more than 1 billion users in 150 countries, marketers looking into the social platform may want to give Eclincher a try. On top of the common social marketing functions, this tool allows marketers to manage their content on TikTok, Pinterest, and Google My Business.
Eclincher tackles all the essential functions marketers need to handle social media marketing, like auto-posting for blog and evergreen content, an Instagram feed rearranging feature, as well as image libraries and editing. Eclincher also comes with integrations for several services like DropBox, Google Drive, Yelp, Zendesk, and others.
The firm charges US$59 per month for individual users.
Right off the bat, SocialPilot claims that it is the most cost-efficient app compared to rivals. With US$30 per month, the app allows one team member to manage 25 social media accounts which include Russian social media platform VK and China’s TikTok.
SocialPilot ticks all the expected features needed for social media management, like content scheduling, team collaboration, and analytics. Marketers can also find two unique features on the app: content curation and whitelabel.
With content curation, social media teams can find topic ideas by browsing articles based on keyword searches and finding trending content on social media. The white-labelling solution is handy for agencies who prefer this method when handling client campaigns.
Designated for businesses that focus on visual marketing, Tailwind offers social media solutions specifically for Instagram and Pinterest. The app provides end-to-end help from content ideation to reporting.
After finishing the initial setup, Tailwind will provide personalized design ideas for marketers in accordance with their brand guideline (e.g. color palette, font types, etc). Teams can then create designs and publish them from within the app.
Other unique functions on the app include smart scheduling and Tailwind communities. The former feature will optimize the publishing time based on when the audience is most engaged. Users can also connect with fellow creators and marketers inside Tailwind’s’ online community.
This is a calendar-based social media management tool. The app allows marketers to schedule posts, manage social ads, and store assets in an internal library.
With its content ideas feature, marketers can receive content ideas based on RSS feeds, Twitter trends, and public holidays. The app also has a custom approval process baked in, which can come in handy for agencies that require client approval for all social posts.
Loomly works with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. Marketers can do manual publishing on Snapchat and TikTok via Loomly’s mobile app.
The platform’s price starts from US$25 per month for two users and ten social accounts. Marketers can unlock more features like advanced analytics and white-labelling in the more expensive tiers.
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