News Gen Z and Millennials outspending baby boomers, trust social media more Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
News BackScoop: SEA's first GenZ-built startup newsletter This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.
Tools 10 social media management tools for businesses of all sizes Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
Tools Up your SEO game with these 5 free keyword tools Getting better SEO doesn't require spending a lot of money - here are five free tools we've curated for SMEs and startups.
Content Marketing Here's how to tell if you'd need a copywriter There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.
Freelancing 5 ways to improve your freelance writing career The freelance writing industry is competitive, but there are ways you can improve your career as a writer. Here are five tips to help you get ahead.
Freelancing Is freelance writing the right career move for you? Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.
Content Marketing Read this before hiring a writer for your business If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Content Marketing How to become an awesome content writer (beginner’s guide) Content writing has become one of the top trends of the digital era. Though straightforward on the surface, it is not a job to be taken lightly. Here are the tips and tricks you need to become a professional content writer.
Freelancing 14 recommended sites to find journalism jobs in 2022 Journalism requires time, skill, and dedication. Here are some sites that showcase different jobs available in the industry.
Technology 23 sites to find free stock images in 2022 High-quality visuals can make your marketing content more engaging and help build traffic. Here are eight of the most popular sites to find beautiful free stock images for your content.
Spotlight Hannah Lazatin on building a career as a freelance luxury journalist With more than six years of experience as a luxury writer and editor, Hannah Lazatin discusses her career as a freelance journalist.
Freelancing Best-paying freelance writing niches to help you stand out in 2022 In the long run, freelance writers will benefit from finding a niche. Here is how you can find your voice as a freelance writer and decide on the most profitable route.
Spotlight How Alyce leverages human-to-human relationships in digital marketing Alyce helps modern businesses stand out by prioritizing personal experiences and creating moments throughout the customer journey.
Spotlight The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing Saul Colt shares insights about how to make your business stand out from the crowd with word-of-mouth marketing that gets people talking about your brand.
Spotlight Alyce marketing head MK Getler on how corporate gifting strengthens relationships MK Getler, Alyce’s marketing head, shares how corporate gifting builds personal experiences and converts prospects into customers.
Freelancing Freelance writing jobs: 12 sites to get started There is a veritable smorgasbord of places to find freelance writing jobs. We’ve rounded them up below to help you scour for gigs on an ongoing basis.
Technology Top 10 marketing analytics tools to grow your business in 2021 Here are our top picks of free and easy-to-use analytics tools to help get your marketing game off the ground.
Content Marketing 7 recommended marketing books to read in 2021 Credible resources and past experiences always make for great learning materials. Check out the following marketing books to gain new ideas and lessons.
