Stella Estee Samantha

Gen Z and Millennials outspending baby boomers, trust social media more

Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.

News

BackScoop: SEA's first GenZ-built startup newsletter

This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.

Tools

10 social media management tools for businesses of all sizes

Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.

News

IAB and IAB Tech Lab collaborate on new privacy framework

IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?

Tools

Up your SEO game with these five free keyword tools

Getting better SEO doesn't require spending a lot of money - here are five free tools we've curated for SMEs and startups.

Content Marketing

Here's how to tell if you'd need a copywriter

There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.

Freelancing

Five ways to improve your freelance writing career

The freelance writing industry is competitive, but there are ways you can improve your career as a writer. Here are five tips to help you get ahead.

Freelancing

Is freelance writing the right career move for you?

Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.

Content Marketing

Read this before hiring a writer for your business

If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.

Reports

What is a good conversion rate for your business?

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

Content Marketing

How to become an awesome content writer (beginner’s guide)

Content writing has become one of the top trends of the digital era. Though straightforward on the surface, it is not a job to be taken lightly. Here are the tips and tricks you need to become a professional content writer.

Freelancing

14 recommended sites to find journalism jobs in 2022

Journalism requires time, skill, and dedication. Here are some sites that showcase different jobs available in the industry.

Technology

23 sites to find free stock images in 2022

High-quality visuals can make your marketing content more engaging and help build traffic. Here are eight of the most popular sites to find beautiful free stock images for your content.

Spotlight

Hannah Lazatin on building a career as a freelance luxury journalist

With more than six years of experience as a luxury writer and editor, Hannah Lazatin discusses her career as a freelance journalist.

Freelancing

Best-paying freelance writing niches to help you stand out in 2022

In the long run, freelance writers will benefit from finding a niche. Here is how you can find your voice as a freelance writer and decide on the most profitable route.

Spotlight

How Alyce leverages human-to-human relationships in digital marketing

Alyce helps modern businesses stand out by prioritizing personal experiences and creating moments throughout the customer journey.

Spotlight

The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing

Saul Colt shares insights about how to make your business stand out from the crowd with word-of-mouth marketing that gets people talking about your brand.

Spotlight

Alyce marketing head MK Getler on how corporate gifting strengthens relationships

MK Getler, Alyce’s marketing head, shares how corporate gifting builds personal experiences and converts prospects into customers.

Freelancing

Freelance writing jobs: 12 sites to get started

There is a veritable smorgasbord of places to find freelance writing jobs. We’ve rounded them up below to help you scour for gigs on an ongoing basis.

Technology

Top 10 marketing analytics tools to grow your business in 2021

Here are our top picks of free and easy-to-use analytics tools to help get your marketing game off the ground.

Content Marketing

7 recommended marketing books to read in 2021

Credible resources and past experiences always make for great learning materials. Check out the following marketing books to gain new ideas and lessons.