Reports Social is Gen Z's new search engine According to new Sprout Social research, Gen Z is searching first on social, not Google.
Reports Studio Resonate reveals the real impact of AI voices in advertising AI voiceovers don’t inherently fail, but how they’re framed changes everything
Reports AI suspicion is costing brands real money and they call it 'AI stink' Raptive finds AI suspicion slashes trust, lowers brand appeal, and eats into ad efficiency
Reports AI search is real and Adobe’s data shows how fast it’s growing Adobe’s latest survey confirms the emerging trend where AI search tools are changing how we discover products and brands
Reports 1 in 3 Americans pays for a specialist subscription according to a Bango report From horror streaming to meal kits, Bango data shows rising demand for personalized bundles.
Reports Millennials and Gen Z are fueling the next wellness boom according to McKinsey Report Millennials and Gen Z are changing the US$2T global wellness market. Here’s what’s changing and how brands can respond.
martech Why are mid-tier influencers getting left behind? Explore why mid-sized creators are being left behind and what it means for monetization in 2025.
news Why are ad agency jobs disappearing? As AI eats the grunt work, layoffs hit staff and managers alike
Reports Celebrity ads still work if you do these 3 things right Human Made Machine’s latest report shows how to avoid the most common pitfalls in celebrity-led marketing
Reports Inside APAC's new luxury travel mindset Marriott’s latest study reveals APAC’s affluent travelers are now prioritizing wellbeing, connection, and nature over extravagance
martech Synthetic data might be the next big thing in privacy-first advertising Martech leaders in Asia Pacific are already using synthetic data to train AI, test campaigns, and future-proof analytics
Content Marketing Why B2B marketers need to rethink thought leadership for the hidden buyer era New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust
martech Adobe report reveals the best time to post Instagram Reels Marketers can boost Reels performance by timing posts smarter, according to fresh Adobe Express research
Reports Brands Gen Zs love and hate According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
Reports Ramadan marketing playbook 2025: digital strategies for Southeast Asia Analysis of shopping patterns, category performance, successful brand campaigns, and proven marketing tactics based on Criteo report for Ramadan 2025 in SEA
Reports TikTok's Ramadan Playbook 2025: marketing strategy guide for Indonesia Inside TikTok's 2025 Ramadan Marketing Playbook, discover key insights and complete strategy guide for Indonesia's biggest shopping season.
Reports Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors Nearly 70% of Gen Z shoppers in Southeast Asia prioritize e-commerce platforms for research and purchases, influenced by product variety, quality, and payment convenience.
Reports Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
Content Marketing Content marketing is now more relevant than ever, says Wordpress report Gone are the days where content marketing was treated as an afterthought - a new report shows just how crucial it is for both B2Bs and B2Cs.
Reports Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Reports Consumer purchase intent found to be higher for socially conscious brands If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
news Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
news Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
news What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
