News

Facebook revives Creator Studio with AI features for creators

Meta is rebuilding Creator Studio with AI recommendations and comment tools, plus new Creator and Business dashboards to streamline creator

Influencer Marketing

How to build a brand ambassador program that creators actually want to join

A practical guide to building a brand ambassador program: from defining goals and recruiting creators to structuring pay, onboarding, and measuring ROI.

News

Canva enters its anime era with emotional campaign about creativity and community

Canva Japan's first animated brand campaign uses anime, music, and emotional storytelling to show how creativity can help communities reconnect

Marketing

Go-to-market strategy examples: what marketers can learn from real launch plays

Eight documented go-to-market strategy examples from B2B companies. For each, the focus is on the specific audience, channel, and message decisions that made the launch work.

Influencer Marketing

Meta's branded content and disclosure rules just changed: what brands need to update now

Meta makes Partnership Ads mandatory and extends AI disclosure: the compliance checklist

Reports

57% of PR professionals now use AI for press releases, says PR Newswire's 2025 report

PR Newswire's 2025 report finds 57% of communications professionals use AI for press releases.

News

Canva rolls out Indonesia AI brand campaign featuring King Nassar

Canva’s Indonesia campaign spotlights AI for reports, lesson plans, and small business marketing, backed by TV, digital, and OOH distribution.

News

Expedia Group leans on creators and Ken to reach Gen Z travelers

Expedia partnered with IShowSpeed and used Ken in Super Bowl creative, showing how creators and cultural IP can support travel planning and booking.

Influencer Marketing

Influencer marketing for cybersecurity, fintech, and healthcare B2B categories

The compliance-first guide to influencer marketing in cybersecurity, fintech, and healthcare B2B

News

Amazon previews Alexa+ Agentic Ads as checkout moves into conversations

Amazon’s Alexa+ Agentic Ads let shoppers complete purchases in a conversation. Marketers will need new metrics beyond clicks and landings.

News

L’Oréal expands CreAItech with OpenAI models and ChatGPT try-on plans

L’Oréal adds OpenAI models to CreAItech and plans Maybelline try-on in ChatGPT, signaling a shift toward AI-led product discovery.

Martech

JustAI raises $17M Series A for agentic marketing platform

JustAI reports 5X ARR growth and funding to unify personalization, experimentation, and measurement via AI agents for enterprise teams.

Public Relations

Event press release template: what PR pros actually send (and when)

Most event press releases fail because the event is not the news. Learn the two tools B2B PR teams actually use: a pre-event media invite and an at-event announcement press release, with templates and real examples.

Influencer Marketing

Notable influencer marketing funding rounds and acquisitions of 2026

What this year's influencer marketing M&A wave means for brand marketers

News

Samsung brings Galaxy devices into Spider-Man: Brand New Day with interactive Spidey Tracker campaign

Samsung turns Spider-Man into a real-world fan experience through Galaxy-powered storytelling and interactive IP marketing

Influencer Marketing

Virtual and AI influencers: should B2B brands use them?

Virtual and AI influencers: should B2B brands use them?

Guides

How brands build Gen Z communities that last beyond TikTok

Gen Z is gravitating toward Reddit, Discord, Substack, and other participation-first spaces. This guide explores how marketers can build communities that survive changing algorithms.

Martech

Shopify launches Campaign Autopilot, AI-powered marketing built into Shopify

Shopify’s Campaign Autopilot automates ads and email from the admin, shifting teams toward budget guardrails and cross-channel governance.

Influencer Marketing

Influencer marketing for startup founders: a lean playbook for pre-Series-A

How startup founders should run influencer marketing before raising a Series A

News

Cannes Lions Day 3 spotlight: AI marketing’s practical constraints surface

Cannes Lions Day 3 highlights a shift from AI demos to execution, where workflow friction and oversight define what can scale.

Public Relations

PR strategy examples: how to plan campaigns that earn coverage

A PR strategy is not a tactic list. See how Dwolla, Gong, and Resource Guru built campaigns that earned real coverage, with a framework you can apply.

Public Relations

Press kit examples: what to include and how to build one journalists will use

A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.

News

The Macallan targets Gen Z with “Drink of a Generation” social campaign

The Macallan’s new social campaign ties Sherry Oak 25 and 30 to milestone moments, aiming to drive ultra-premium demand amid spirits declines.

News

Shopee lands in ChatGPT as Sea and OpenAI expand AI commerce across Southeast Asia

The ecommerce giant becomes OpenAI's latest commerce partner as conversational shopping moves from experiment to mainstream retail experience.

Influencer Marketing

TikTok Shop hit US$64B in GMV in 2025. Here is what that means for influencer strategy

TikTok Shop doubled global GMV in 2025. The creator strategy implications are clear