Martech Getting the best ROI from your martech investment The challenge in building an ideal martech stack is to choose the right tools for your business. Here are some strategies.
Martech Voice search is all the more relevant for digital marketing, even in 2023 A successful business must optimize business for voice searches, especially since the innovative 'Google Assistant' days of 2011.
Content Marketing How will AI impact the future of content marketing? As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.
Content Marketing Here's why your business needs both traditional and digital marketing Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.
Lists 13 top content writing services to find fantastic writers Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.
Technology Proofed: an automated proofreading service for businesses Simple grammatical mistakes may cost your business millions - but this company is not going to let that happen. We talk to Kiran of Proofed to learn more.
Martech Three tech media monitoring tools for businesses Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Content Marketing Elon drama aside, marketers can still learn from pros on Twitter Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
News TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
Martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
Content Marketing 6 clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Freelancing Securing on-demand freelancing talent with ContentGrow (podcast) As we head into 2023, find out how connecting with the right on-demand freelancers through ContentGrow can help improve your business.
Martech Data: good practices for businesses (based on GDPR standards) Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.
News What you need to know about Meta Connect Meta is hosting its Meta Connect on October 11, and we believe they will also reveal their latest VR headset there too.
News What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
Martech Martech stack deep dive: remarketing for ecommerce Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.
News What marketers need to know about Google’s new helpful content update Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.
Martech MarTech stack deep dive: content delivery network Online consumers are known to ditch web pages with slow load times, meaning you need your website and app speedy to satisfy customers. Enter CDN.
Martech MarTech stack deep dive: CRM Since the pandemic, businesses have started realizing how customer demands have changed, and focusing on customer engagement.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
Martech MarTech stack deep dive: web analytics In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.
Technology MarTech stack deep dive: marketing automation Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.
Public Relations MarTech stack deep dive: social media Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.
Public Relations MarTech stack deep dive: email marketing There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.
Martech What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
