Valery Moniaga - ContentGrip

3 ways marketers can capitalize on virtual real estate

Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.

Technology

What marketers need to know about the latest Connected TV trends

The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.

Content Marketing

What marketers can learn from past World Cup ad campaigns

It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.

Content Marketing

How sports marketers are innovating post-Covid

Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.

Content Marketing

3 clever tech marketing campaigns in 2022

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Lists

3 SEO tips to increase organic traffic

A great SEO strategy should be developed from the viewpoint and perspective of your existing and potential consumers.

Public Relations

Twitter accounts marketers should follow in 2022

From Arianna Huffington to content marketing guru Joe Pulizzi, here are the top five accounts to help you stay up-to-date on important marketing trends.

Technology

How marketers should adapt to changes in the post-covid consumer behavior

The global pandemic has caused significant disruptions in the way businesses to operate and retain customers.

Technology

3 ways AI can enhance your marketing game

Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.

Technology

How AR is bringing marketers into the metaverse

Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.

Content Marketing

3 important social media updates for brands in multiple markets

Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.

Technology

4 ways conversational AI is transforming the marketing game

Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.

Content Marketing

What brands should know about Gen Z in the metaverse

While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.

Technology

3 ways blockchain will improve marketing and advertising

Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.

Technology

3 ways Apple's privacy changes impact marketing

Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.

Technology

3 ways marketers can take advantage of playable ads

Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.

Lists

3 ways marketers can capitalize on the metaverse

With capital pouring in, the metaverse may change how we consume content and interact with brands. Here's how modern marketers can test the waters.

Public Relations

5 misconceptions about gamers that marketers need to know

There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.

Reports

Most CMOs still rely on agencies for TV buying strategy (report)

The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.

Technology

Mobile commerce, marketing pull Express out of Covid-19 battering

The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.

Technology

Twitter rolls out interactive 3D product ads

Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.

Technology

Google Cloud wants to help e-shoppers find stuff easier

The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.

Media

Judge lets Facebook advertisers run class-action lawsuit over ad rates

The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.

Technology

Singapore's Charles & Keith ventures into metaverse fashion week

Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.

Media

Singapore's Media Publishares ushers in fresh blood

The publisher of Vogue, Esquire, and Robb Report Singapore named Alexander Trefilov COO and promoted Natasha Damodaran to managing director.