Valery Moniaga - ContentGrip

How AR is bringing marketers into the metaverse

Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.

Content Marketing

3 important social media updates for brands in multiple markets

Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.

Technology

4 ways conversational AI is transforming the marketing game

Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.

Content Marketing

What brands should know about Gen Z in the metaverse

While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.

Technology

3 ways blockchain will improve marketing and advertising

Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.

Technology

3 ways Apple's privacy changes impact marketing

Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.

Technology

3 ways marketers can take advantage of playable ads

Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.

Lists

3 ways marketers can capitalize on the metaverse

With capital pouring in, the metaverse may change how we consume content and interact with brands. Here's how modern marketers can test the waters.

Public Relations

5 misconceptions about gamers that marketers need to know

There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.

Reports

Most CMOs still rely on agencies for TV buying strategy (report)

The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.

Technology

Mobile commerce, marketing pull Express out of Covid-19 battering

The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.

Technology

Twitter rolls out interactive 3D product ads

Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.

Technology

Google Cloud wants to help e-shoppers find stuff easier

The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.

Media

Judge lets Facebook advertisers run class-action lawsuit over ad rates

The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.

Technology

Singapore's Charles & Keith ventures into metaverse fashion week

Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.

Media

Singapore's Media Publishares ushers in fresh blood

The publisher of Vogue, Esquire, and Robb Report Singapore named Alexander Trefilov COO and promoted Natasha Damodaran to managing director.

Reports

Most consumers in APAC leave sites after viewing just one page (report)

Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.

Public Relations

One Championship enters long-term deal with Tumi

The sports media giant has inked a multi-year deal with the luxury brand, involving a travel case for the championship belt, visible to the public.

Public Relations

Manulife Asia ropes in Golin for regional PR remit

The insurance titan has brought in fresh PR blood as it seeks to expand further into Asia.

Public Relations

Amanda Chen and Andrew Au join Uniplan’s global board

Brand experience agency Uniplan has expanded its board of directors. Amanda Chen returns as CFO, while Andrew Au will join as CSO.

Public Relations

Publicis Groupe wins Doctors Without Borders account in ANZ

Saatchi & Saatchi will work with fellow Publicis firm Digitas to bolster the client's digital and customer experiences in Australia and New Zealand.

Public Relations

Ogilvy names Maria O'Keeffe global chief people officer

She previously developed an HR framework for Edelman, including training courses, a talent measurement system, and a rotation for entry-level staff.

Technology

3 recommended landing page builders for marketers in 2022

When selecting the right landing page builder for your brand, consider the must-haves of your business category and budget.