Valery Moniaga - ContentGrip

Here's how consumer behaviors are changing post-lockdown

The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.

Martech

MarTech stack deep dive: Web Analytics

In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.

Technology

MarTech stack deep dive: Marketing Automation

Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.

Public Relations

MarTech stack deep dive: Social Media

Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.

Public Relations

MarTech stack deep dive: Email Marketing

There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.

What is MarTech and what can it mean for your business?

What is the meaning of martech and why should your business be concerned? We explore more in this article.

Guides

What brands need to know about interactive marketing

In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.

Technology

3 ways marketers can capitalize on virtual real estate

Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.

Technology

What marketers need to know about the latest Connected TV trends

The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.

Content Marketing

What marketers can learn from past World Cup ad campaigns

It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.

Content Marketing

How sports marketers are innovating post-Covid

Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.

Content Marketing

3 clever tech marketing campaigns in 2022

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Lists

3 SEO tips to increase organic traffic

A great SEO strategy should be developed from the viewpoint and perspective of your existing and potential consumers.

Public Relations

Twitter accounts marketers should follow in 2022

From Arianna Huffington to content marketing guru Joe Pulizzi, here are the top five accounts to help you stay up-to-date on important marketing trends.

Technology

3 ways AI can enhance your marketing game

Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.

Technology

How AR is bringing marketers into the metaverse

Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.

Content Marketing

3 important social media updates for brands in multiple markets

Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.

Technology

4 ways conversational AI is transforming the marketing game

Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.

Content Marketing

What brands should know about Gen Z in the metaverse

While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.

Technology

3 ways blockchain will improve marketing and advertising

Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.

Technology

3 ways Apple's privacy changes impact marketing

Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.

Technology

3 ways marketers can take advantage of playable ads

Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.

Lists

3 ways marketers can capitalize on the metaverse

With capital pouring in, the metaverse may change how we consume content and interact with brands. Here's how modern marketers can test the waters.

Public Relations

5 misconceptions about gamers that marketers need to know

There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.

Reports

Most CMOs still rely on agencies for TV buying strategy (report)

The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.