ContentGrip

News

OpenAI pitches ChatGPT ads to brands as it makes Cannes Lions debut

OpenAI is positioning ChatGPT ads as mid-funnel inventory, citing early adoption signals, falling dismiss rates, and new measurement partnerships like

martech

Yes& acquires Modo Modo to expand B2B marketing and Atlanta footprint

The acquisition adds B2B branding and sales enablement depth, strengthening Yes&’s Atlanta presence amid tighter marketing and sales alignment.

Reports

Skyword survey reveals AI trust gap as consumers turn to third-party validation

Skyword's latest survey reveals why visibility in AI search is no longer enough to earn consumer trust.

News

Snap rolls out AI tools aimed at automating ad campaign workflows

Snap is adding a chat assistant and MCP server to push more automated ad workflows, including AI-based creator matching for advertisers.

martech

Marketing accountability is getting faster than marketing judgment

Accountability tools can make marketing sharper, but narrow ROI logic can also shrink ambition. The next budget fight is about measurement that defends scale.

News

MG rolls out “Thinking EV? Think MG” campaign across Australia

MG expands EV brand-building in Australia with a multi-channel campaign, as data suggests marketing influences a meaningful share of EV

News

NBPA launches Plyrs Untd to manage NBA players’ NIL rights for brands

Plyrs Untd will manage NBA players’ NIL rights and package licensing, content, and experiences, reshaping how brands structure athlete deals.

Influencer Marketing

The influencer marketing stack: building your B2B tech stack in 2026

The five-layer B2B influencer marketing stack: tools, integrations, and what to build first

News

Coach rolls out &Coach, an always-on Gen Z storytelling platform

Coach is positioning &Coach as a long-running, social-first series built with Gen Z collaborators and celebrity voices, shifting from fixed campaigns to many personal narratives anchored in identity and transition.

Influencer Marketing

Notable B2B influencer campaigns of Q1 2026

What SAP, ServiceNow, and LinkedIn's March overhaul reveal about B2B creator spend

Guides

Beyond the spreadsheet: building an agile financial infrastructure for media agencies

How distributed spending, virtual cards, and Financial RevOps help agencies eliminate bottlenecks and scale efficiently.

News

Survey: 60% of U.S. consumers dislike “AI” in brand messaging

WordPress VIP survey data shows “AI” labeling can hurt trust, while AI referrals rise. Marketers may need clearer attribution and more human tone.

News

Warner Bros. Discovery rebuilds ad-tech around agentic AI and AWS

WBD is rebuilding its ad-tech stack with agentic AI and AWS support, targeting unified planning across linear and digital plus faster optimization and

martech

AI agents are turning loyalty into a permission problem

AI assistants are turning loyalty into a permission and evidence problem. Brands need agent-readable data, trust controls, and reliable service signals.

Influencer Marketing

What TikTok's algorithm update means for B2B brand safety

TikTok's brand safety rules just tightened: what B2B marketers need to know

News

Durex taps Sean Solo to front its premium Durex 001 push in MY and SG

Durex names Sean Solo as Durex 001 ambassador, pairing six films with “Room 001” experiences and a 24-hour Shopee livestream in MY and SG.

Influencer Marketing

Employee advocacy vs influencer marketing: why B2B brands need both

Stop choosing between employee advocacy and influencer marketing

News

Pinterest and SM Entertainment bring K-pop comeback visuals to Pinterest boards

Pinterest and SM Entertainment created official Hearts2Hearts boards for Lemon Tang, aiming to turn K-pop visuals into saves, planning, and lifestyle inspiration.

News

After Levi’s, Gillette joins the World Cup branding workaround trend

The stadium sponsor leaned into FIFA’s branding rules with a playful social post.

Guides

The complete GEO content audit checklist for AI search visibility

Learn how to audit your content for ChatGPT, Perplexity, and Google AI Overviews, identify visibility gaps, and prioritize the fixes that matter most.

martech

Wayflyer acquires Conjura to expand AI analytics for small businesses

Wayflyer folds Conjura’s data unification and natural language analytics into its financing platform, tightening the link between marketing and cash flow.

News

Adzymic rolls out AgenX Creative Agent with an “Agent as a Service” model

Adzymic’s AgenX Creative Agent turns a single brief into governed rich media across formats, built for agent-to-agent workflows via open protocols.

News

Zillow brings its home-buying guidance into Google NotebookLM

Zillow curates a featured NotebookLM notebook with cited home-buying guidance, aiming to reach buyers earlier through Q&A and audio summaries.

martech

AI personalization is moving customer data into a new control fight

AI personalization is becoming a control problem. Marketing leaders need governed customer data environments before agents can safely decide and act.

Influencer Marketing

B2B influencer marketing fails when brands buy voices like media

B2B creator spend is getting easier to scale, but influence still depends on trust, governance, rights, and measurement that match long buying cycles.