news

OpenAI’s app suggestions feel like ads and users aren’t buying it

OpenAI’s new app discovery feature lands poorly with users. Marketers should take note of what went wrong.

Media

Apple highlights student accessibility with global short film campaign

Apple’s new short film explores how students with disabilities navigate college life using built-in accessibility features

news

MINISO turns Zootopia 2 into a global pop-up playground for fans and Gen Z shoppers

MINISO turns Zootopia 2 into a traveling fan experience across Asia and North America. Here’s what it reveals about experiential marketing.

Reports

GEO, AEO, AISO? Here’s the new lingo marketers need to know according to Fractl survey

From SEO to GEO, here’s how marketers are redefining visibility in the AI search era

news

Xbox and Crocs are turning gamer nostalgia into wearable merch

Xbox and Crocs just turned gaming nostalgia into wearable merch. Here’s what that means for brand marketers

news

Baidu’s brutal layoffs mark a bigger bet on AI and cloud

Baidu is cutting legacy teams to focus on AI and cloud. Here’s what marketers and comms pros should know

news

Nvidia debuts vision-language model for autonomous driving research

Alpamayo-R1 blends sight, language, and reasoning. Here’s what it means for marketers in mobility and AI

martech

AI and loyalty: the future of personalized marketing

Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.

Tools

11 recommended tools for media relations

Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.

news

Tsinghua University rolls out China’s first AI guidelines for education and research

Tsinghua University releases a first-of-its-kind framework on how AI should be used in classrooms and labs

news

EU calls for 16+ age limit on AI and social media

With the European Parliament calling for stricter online age rules, platforms may need to rethink how they engage under-16 users

news

Nvidia CEO tells staff to use more AI, even if it’s not perfect

Nvidia wants full AI adoption across teams. But who’s measuring the upside?

news

McKinsey cuts 200 tech roles as AI replaces support staff

McKinsey trims tech staff amid AI shift, what this means for marketers and ops teams

news

OpenAI targets 220 million paid ChatGPT users by 2030

OpenAI aims to turn 8.5% of free ChatGPT users into paying subscribers. Here’s what this SaaS move means for marketers

news

Warner Music settles with AI music startup Suno and sells Songkick

Warner Music just made a strategic AI pivot. Here’s how it impacts music marketing and IP

news

Real Madrid bets on Adobe AI to scale fan experiences

Real Madrid taps Adobe’s AI tools to scale personalized fan content across 650 million supporters

news

MrBeast alum launches Palo, an AI tool for short-form creators

Palo combines analytics and scripting to help creators avoid burnout and hit the right hooks

martech

Top 11 AI marketing tools for email marketing: reviews and comparisons

Learn about the top 11 AI tools for email marketing. Compare features, pricing, and user reviews to find the perfect solution for your business.

martech

Mobile game UA: ad trends, creative formats, and Meta’s continuing grip

South America leads, playable ads grow, and Meta still wins. What mobile marketers must know

news

Apple cuts dozens in sales reshuffle to streamline enterprise outreach

Apple quietly restructures sales teams as it shifts toward reseller-driven enterprise strategy

news

TikTok locks in naming rights for Sydney venue in a global first

TikTok’s venue takeover in Sydney isn’t just branding. It’s a content and creator strategy in motion

Reports

Why Southeast Asia's e-commerce future hinges on trust and authenticity

Lazada and Cube reveal how trust-first platforms are rewriting e-commerce playbooks

news

Inside ChatGPT’s new shopping feature and why it matters for brand discovery

OpenAI introduces a buyer's guide engine to simplify product research. Here's what this means for ecommerce and marketing pros.

news

Thailand bans all government links in messages

Thailand escalates its anti-scam strategy by outlawing links in official messages. Here's why that matters for digital trust and communication

Reports

Up to 3M UK jobs could vanish due to AI according to a NEFR report

NFER report warns of job displacement in low-skilled roles by 2035. Here’s how marketers and employers should respond