martech

Intel’s AI breakthroughs at Paris 2024 Olympics

Intel sets the stage for technological shifts at the Olympic and paralympic games Paris 2024, deploying AI solutions to alter the global sporting event.

news

From news platform to AI consultancy: DiscoveryShift's new chapter post-DailySocial.id

Following significant restructuring, DailySocial.id transitions to DiscoveryShift, spearheaded by founder Rama Mamuaya, focusing on AI-driven business strategies.

martech

Exploring the AI advancements in Quark publishing platform NextGen v4.0

The new release accelerates content discovery and reusability, streamlines workflows, and supports multilingual publishing, fostering faster and more efficient content lifecycle management.

Technology

Create 2024 a look at Baidu’s Ernie models and AI tools

Baidu, inc. showcases AI models and toolkits at Create 2024, aimed at making AI technology accessible.

martech

Adobe Express adds AI capabilities to its mobile app

Adobe Express leverages Firefly generative AI to empower users globally.

martech

Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab

Noel Hamill discusses urgent needs for overhaul in B2B marketing, emphasizing AI integration and customer-centric strategies.

martech

IntelePeer integrates with Microsoft Azure OpenAI service

Through its collaboration with Microsoft Azure OpenAI service, IntelePeer introduces AI-powered SmartAgent™ to automate over 80% of customer interactions.

Technology

Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT

x.AI's Grok-1.5 vision (Grok-1.5v) combines visual and linguistic understanding, potentially surpassing technologies like GPT-4.

Media

Dove's new campaign: 20 years of empowering real beauty, rejecting AI alterations

As artificial intelligence reshapes online content, Dove vows to keep beauty real and transparent, avoiding AI distortions.

Technology

OpenAI expands into Japan: a strategic move into the Asian market

The new office follows the development of a ChatGPT model tailored specifically for the Japanese market, promising faster and more efficient language processing.

martech

2023's explosive growth in social media traffic: insights and trends

Emerging platforms like TikTok showcase explosive growth, revealing changing preferences and the increasing importance of mobile access in social media consumption.

martech

AI tools for account-based marketing

Discover the top five AI tools changing ABM and the potential challenges and future of AI in ABM.

martech

AI tools to boost your B2B video marketing game

Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.

Media

Accor launches 'For ALL the Travellers in You' campaign with thousands of videos to captivate globally

Accor's 'For ALL the Travellers in You' campaign leverages thousands of videos and partnership with beautiful destinations for enhanced brand storytelling

martech

Weighing your options: AI chatbots or human sales representatives?

Examine the pros and cons of both AI chatbots and human sales reps to better understand which option suits your business needs.

martech

The rise of conversational commerce: strategies for today's digital marketer

Brands can drive loyalty and satisfaction by integrating AI into their conversational messaging strategies effectively.

martech

AI budgeting: strategies for maximizing ROI

Step-by-step strategies to optimize your AI budget for the best returns.

Media

IPG Mediabrands Japan welcomes Matt Ware as new CEO

IPG Mediabrands announces Matt Ware as the new CEO of its Japan operations, aiming to optimize media investments and drive real business outcomes.

Media

The privacy pivot: media and agencies move towards digital trust

Unpacking the shift towards privacy-first strategies in media: From Google’s landmark settlement to The New York Times’ advertising transformation.

Media

Initiative hires Sharon Ho as new CEO for China

Under Sharon Ho's leadership, Initiative China sets its sights on changing media strategies with digital-led thinking and a consumer-centered approach.

martech

Embracing generative AI: transforming accessibility and UX in 2024's marketing landscape

Generative AI is poised to change the marketing world in 2024, making digital experiences more accessible and user-friendly than ever before.

Content Marketing

The essential blend: human judgment and AI tools in modern marketing

The collaboration between marketers and AI tools for optimal performance.

martech

AI in Golf: IBM's watsonx brings hole insights and Spanish narration to the Masters Tournament

IBM introduces AI-powered hole insights and Spanish-language narration to the Masters Tournament, leveraging watsonx's generative AI capabilities for an enriched fan experience.

martech

7 AI tools to enhance your B2B lead generation & personalization

Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.

martech

StoryChief now integrates with Google Search Console

StoryChief announces a new integration with Google Search Console, providing access to advanced SEO analytics and strategy enhancement.