Influencer Marketing Instagram leans into Reels culture in Thailand with first local campaign push Instagram’s Thailand campaign shows how Meta is using Reels and local creators to boost engagement
news Visa backs BTS ARIRANG tour to turn fandom into a global payments engine How Visa is embedding payments into fandom, travel, and live entertainment
news Skechers expands Apo Nattawin’s role to APAC The brand expands its ambassador playbook, using Apo’s regional influence to unify campaigns across Southeast Asia
news Hada Labo taps MEOVV’s ANNA as APAC ambassador with Gen Z-driven campaign push A Gen Z-led campaign blending idol culture with minimalist skincare positioning
news Vaseline turns a scam trope into a trust engine with WhatsApp authentication in Nigeria Unilever taps local insight and messaging platforms to tackle fake beauty products at scale
news Ray-Ban taps BLACKPINK’s Jennie as global brand ambassador A strategic move as global brands double down on K-pop influence and Asian market relevance
news Lenovo taps David Beckham to power its AI play ahead of World Cup Tech meets football as Lenovo turns AI into a global marketing story
news Samsung taps BTS world tour to turn Galaxy into a live marketing platform Samsung uses BTS World Tour ARIRANG to turn fan moments into a scalable marketing
Lists Gen Z marketing campaigns: 20 brand examples marketers should study A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies
news Levi’s doubles down on music-led marketing with global ROSÉ partnership Why the denim brand is leaning into cultural icons to grow its women’s business
Reports Gen Z and Millennials boost travel spending in 2026 according to Klook's Travel Pulse 2026 report Millennials and Gen Z plan bigger trips in 2026 according to Klook's 2026 report
Influencer Marketing Top influencer marketing platforms across APAC according to AnyMind 2026 report Influencer marketing works differently across Asia, with each market favoring different platforms, creators, and campaign strategies.
Reports APAC influencer marketing in 2026: TikTok leads while nano creators dominate performance New data reveals how short-form video, smaller creators, and social commerce are reshaping influencer marketing across Asia.
Influencer Marketing Top influencer marketing agencies in Singapore (2026 edition) Looking for the best influencer marketing agency Singapore offers? Explore leading firms, pricing insights, and how to choose the right partner.
