Influencer Marketing Influencer marketing fraud in 2026: how to detect fake followers, bots, and engagement pods 81% of marketers encountered influencer fraud in 2026. Learn how to detect fake followers, bots, and engagement pods with a 12-point checklist and the AI tools that automate it.
Influencer Marketing How to calculate earned media value (EMV) without lying to yourself Most EMV formulas produce numbers that look great in a deck but prove nothing. Here's how to calculate earned media value with CPM-equivalent math that holds up to scrutiny.
news Samsung taps Thierry Henry to push premium football viewing ahead of World Cup marketing wave Samsung’s latest football campaign turns TV quality into a brand positioning play for the 2026 World Cup cycle
Influencer Marketing Types of influencers: nano, micro, macro, mega - and the B2B LinkedInfluencer tier most guides ignore From nano to mega - and the LinkedIn operator-creator tier most guides miss. Rates, engagement benchmarks, and B2B campaign guidance for every influencer tier.
Influencer Marketing Influencer marketing cost: 2026 rate card by tier and platform 2026 influencer pricing benchmarks by tier (nano to mega) and platform (Instagram, TikTok, YouTube, LinkedIn), with B2B and LinkedIn premium rates included.
news Expedia teams up with IShowSpeed to turn Gen Z travel into a livestreamed creator experience Expedia’s creator-led campaign shows how livestream culture is reshaping travel discovery for Gen Z audiences
Influencer Marketing What is B2B influencer marketing? The definitive guide A complete guide to how B2B creator marketing works, which platforms matter, and how to build a program that generates real pipeline.
news American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign A Gen Z-focused reset built on calm, confidence, and cultural timing
Influencer Marketing Influencer marketing KPIs every B2B marketer should track (and 6 to ignore) The metrics that move budgets versus the ones that fill slides.
Lists Gen Z marketing campaigns: 20+ brand examples marketers should study A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies
news Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action
Influencer Marketing How to vet influencers: an AI-era checklist for authenticity Before you brief a creator, run these 12 checks. The data on what you will find is not encouraging.
Influencer Marketing Influencer marketing ROI: a data-driven framework for B2B marketers The US$5.78 benchmark was built for e-commerce. Here is how B2B marketers should actually measure what creator programs return.
news Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production Why a no-new-ads strategy signals a shift in sports marketing efficiency
news Airwallex taps football culture with Arsenal and Spike Lee to reframe B2B finance Spike Lee and Arsenal help Airwallex make cross-border finance relatable for modern marketers
Influencer Marketing The best AI influencer marketing tools for 2026: a B2B marketer's comparison Not a vendor list. A real comparison of 12 platforms on LinkedIn coverage, martech integration, and B2B pipeline attribution.
Influencer Marketing Influencer marketing cost: global vs Asia pricing breakdown (2026) Influencer marketing costs vary widely depending on region, platform, and creator tier. This breakdown covers global benchmarks alongside Southeast Asia and Singapore-specific pricing, so brands can build realistic budgets before committing to a campaign.
Lists 17 celebrity marketing campaigns to know What 17 brand collaborations reveal about modern influence, culture, and conversion
news Target turns Pokémon’s 30th anniversary into a creator-led retail campaign What marketers can learn from fandom-first merchandising and social storytelling
Guides Ice Cartel’s marketing playbook on Instagram: how hype, creators, and POV content drive millions of views What marketers can learn from a jewelry brand turning influencer validation and short-form content into consistent viral reach
Influencer Marketing Instagram leans into Reels culture in Thailand with first local campaign push Instagram’s Thailand campaign shows how Meta is using Reels and local creators to boost engagement
news Visa backs BTS ARIRANG tour to turn fandom into a global payments engine How Visa is embedding payments into fandom, travel, and live entertainment
news Skechers expands Apo Nattawin’s role to APAC The brand expands its ambassador playbook, using Apo’s regional influence to unify campaigns across Southeast Asia
news Hada Labo taps MEOVV’s ANNA as APAC ambassador with Gen Z-driven campaign push A Gen Z-led campaign blending idol culture with minimalist skincare positioning
news Vaseline turns a scam trope into a trust engine with WhatsApp authentication in Nigeria Unilever taps local insight and messaging platforms to tackle fake beauty products at scale
