Influencer Marketing Brand-as-creator strategy: what B2B marketers can learn from Ryanair, Wendy's, and Duolingo The brand-as-creator playbook, translated for B2B marketers
Influencer Marketing The creator-equity model: what B2B marketers can learn from Prime, Feastables and Chamberlain Coffee Why creators now own equity, not just endorsement fees, and what that means for B2B
Influencer Marketing The PLG-influencer flywheel: how Notion, Figma, and Canva turn users into growth engines The PLG-influencer flywheel: how Notion, Figma, and Canva turn users into growth engines
Influencer Marketing Gymshark's long-term creator partnership program: the B2B lessons hiding in a B2C playbook Inside Gymshark's Athlete program: what B2B marketers can steal from a fitness apparel brand
Influencer Marketing Event influencers: how B2B brands turn conferences into creator campaigns A practical B2B guide to using event influencers before, during, and after conferences to build trust, extend reach, and measure impact.
Influencer Marketing The micro-influencer seeding playbook: what Stanley and The Buy Guide prove about earned trust What Stanley's US$750 million turnaround teaches B2B marketers about product seeding
Influencer Marketing Influencer outreach template: messages creators actually answer A B2B influencer outreach template for pitching creators with clear fit, compensation, disclosure, usage rights, and next steps.
Influencer Marketing Influencer brief template: how to brief creators without killing trust A practical influencer brief template for briefing creators clearly without scripting away the trust that makes the partnership work.
Influencer Marketing The anatomy of a 7-figure B2B influencer marketing program Inside a 7-figure B2B influencer program: org chart, budget split, and operating rituals
Influencer Marketing The state of B2B influencer marketing: mid-2026 pulse B2B influencer marketing mid-2026: adoption is mainstream, execution is the gap
Influencer Marketing How to build a brand ambassador program that creators actually want to join A practical guide to building a brand ambassador program: from defining goals and recruiting creators to structuring pay, onboarding, and measuring ROI.
Influencer Marketing Meta's branded content and disclosure rules just changed: what brands need to update now Meta makes Partnership Ads mandatory and extends AI disclosure: the compliance checklist
Influencer Marketing Influencer marketing for cybersecurity, fintech, and healthcare B2B categories The compliance-first guide to influencer marketing in cybersecurity, fintech, and healthcare B2B
Influencer Marketing Notable influencer marketing funding rounds and acquisitions of 2026 What this year's influencer marketing M&A wave means for brand marketers
Influencer Marketing Virtual and AI influencers: should B2B brands use them? Virtual and AI influencers: should B2B brands use them?
Influencer Marketing Influencer marketing for startup founders: a lean playbook for pre-Series-A How startup founders should run influencer marketing before raising a Series A
Influencer Marketing TikTok Shop hit US$64B in GMV in 2025. Here is what that means for influencer strategy TikTok Shop doubled global GMV in 2025. The creator strategy implications are clear
Influencer Marketing LinkedIn influencer pricing in 2026: what B2B brands are actually paying What does a sponsored LinkedIn post cost in 2026? A B2B rate guide
Influencer Marketing Influencer gifting programs: a B2B approach to product seeding How B2B brands use free SaaS access and conference passes to seed creator relationships
Influencer Marketing The influencer marketing stack: building your B2B tech stack in 2026 The five-layer B2B influencer marketing stack: tools, integrations, and what to build first
Influencer Marketing Notable B2B influencer campaigns of Q1 2026 What SAP, ServiceNow, and LinkedIn's March overhaul reveal about B2B creator spend
Influencer Marketing What TikTok's algorithm update means for B2B brand safety TikTok's brand safety rules just tightened: what B2B marketers need to know
Influencer Marketing Employee advocacy vs influencer marketing: why B2B brands need both Stop choosing between employee advocacy and influencer marketing
Influencer Marketing B2B influencer marketing fails when brands buy voices like media B2B creator spend is getting easier to scale, but influence still depends on trust, governance, rights, and measurement that match long buying cycles.
Influencer Marketing Influencer marketing mistakes B2B brands keep making in 2026 Ten preventable mistakes that separate B2B influencer programs that compound from ones that just spend
