Guides How small marketing agencies can rewire the pitch trap The formal pitch process can be a dangerous game for boutique marketing agencies. Here are a few ways to avoid common pitfalls, while saving time and money.
Guides How to hire freelance writers: a vetting and curation process For those keen on asset-light content operations, here’s how to hire freelance writers via a simple three-step curation and vetting process.
Guides How to hire editors: a complete guide of best practices Marketers need to hire editors that can act as orchestrators of your company’s marketing vision, content writers, and the reading experience.
Case Studies The content marketing strategy of Indonesia’s top property site Rumah is Indonesia’s top property portal with millions of organic monthly visits. Here’s what the team has to say about its content marketing strategy.
Content Marketing Differences between freelance journalists and content writers Both freelance journalists and content writers do a similar job, so it’s important to know the nuanced differences between them before commissioning work.
Guides Understanding content to commerce All brands need to nail 'meaning' if they hope to drive sales. Here are a few things to remember about content to commerce, with a tip from Charlie Munger.
Content Marketing Why branded content studios are underserved -- and how to solve Publishers and media groups today have branded content divisions, but still can’t justify stocking them with full-time talent. Here’s how they’re solving.
Content Marketing Challenging the status quo is now an imperative for content teams Because we aim to throw a stick into the spokes of an outdated content industry wheel, there are many beliefs that we’re committed to debunking with tech.
Content Marketing How to find the best content talent in Southeast Asia Sometimes the best freelancers are not the most appropriate content talent for your project. Here are a few key tips to follow and red flags to consider.
Guides How to get the most out of freelance journalists in Southeast Asia Internalize these tips to work effectively with freelance journalists in Southeast Asia, beyond just a one-off assignment.
Guides 3 tips for working with freelance journalists in Southeast Asia A handful of tidbits to help English language publishers source and work with great freelance journalists from Southeast Asia.
Content Marketing How Building a Content Hierarchy Let Us Focus on Growth Running my own content agency was hard labor. I wrote, edited, managed, sold, and steered the ship simultaneously. Here’s how we rewired the whole thing.
