news EU targets tech giants, wants broader rules on companies' market power EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
news Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
news TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
news IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
Technology AI can produce prize-winning art, but it still can’t compete with human creativity The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.
Guides Everything you need to know about the Creative Commons licenses Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
Case Studies A tech history of Gen Z: the digital generation Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.
news Brands remove the Facebook login option. What does this mean for businesses? Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.
news What you need to know about Meta Connect Meta is hosting its Meta Connect on October 11, and we believe they will also reveal their latest VR headset there too.
news Internet companies complain about Apple’s privacy update – here’s what you need to know The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.
Content Marketing 3 gaming ad campaigns that played out well A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.
news What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Freelancing 3 helpful tools for freelance writers Writers, we've been there - whether it's writer's block, or ensuring our spelling and grammar are impeccable. Here are some tools to help you do more and go further.
news What marketers need to know about Google’s new helpful content update Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.
news Digital advertisers, here are 4 emerging tech to keep an eye on The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Technology 3 ways AI can enhance your marketing game Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.
Technology How AR is bringing marketers into the metaverse Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.
Tools 12+ content marketing tools to help managers save time and money Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.
