What is the future of the PR industry in Asia: PRovoke Media CEO shares his view (Q&A) Although every market in Asia is different, PR professionals have common challenges. An industry expert Arun Sudhaman shares his experience.
Are you worried that ChatGPT will replace you as a copywriter? PRovoke Media CEO says creative copy still needs a human touch PRovoke Media CEO shares his experience of playing with ChatGPT and explains how AI will transform the labor market.
PRovoke Media CEO: brand activism evolves in Asia Here is how Lenovo's campaign has reshaped the image of Chinese manufacturing.
Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Instagram to end live shopping feature in March, pivots to ads instead After removing the Shop tab, Instagram is now ditching live shopping, raising questions about the future of social commerce on the platform.
The 2023 social media marketing content creation playbook As the landscape continues evolving, find out the key social media marketing trends for 2023 to improve audience engagement.
Key principles of effective content marketing in the age of AI AI tools help marketers improve their efforts, but the tricky part is to find an equilibrium between the use of tools and retaining the human touch.