Ensuring your ghostwriter is competent: A quick guide Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.
Content Marketing 3 reasons why press releases are essential There's big business in the world of publicity, and press releases are at the heart of it. But why?
Freelancing Starting your career as a freelance content writer This is the rise of the gig economy, and being a content writer is one of them. Here are some questions to ask yourself if you're ready for it.
Tools 18 recommended newswire and press release distribution services PR teams can save a lot of time with the right press release distribution services. Here’s a quick guide to help you select the right one.
Content Marketing Tips and tricks for hiring a ghostwriter Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!
Tools 13 recommended media monitoring services for global PR teams Media monitoring services can help PR teams save time on important but repetitive tasks. Here are some of our recommendations.
Freelancing How to build your freelance writing portfolio Here are some tips to build a portfolio and get your freelance writing career started.
Spotlight Visme founder Payman Taei trusting your gut and scaling what works in martech Payman Taei, founder of Visme, urges marketers to focus on things that work and scale them.
Spotlight Jetstream CEO Mike Williams on why startups should start marketing from day one CEO Mike Williams shares how and why startups can bake marketing into their business from day one.
Spotlight How Vietnamese edtech player Yola pulled in 100K students Yola co-founder Tu Ngo unpacks the firm's early days, and how it goes about marketing to students and parents in Vietnam.
Spotlight Interview: how Sendspark got its first 10K users Bethany Stachenfeld, CEO of Sendspark, shares how her company got its first cohort of paid users.
Spotlight Prowly's Berenika Teter on understanding your target audience As a content manager for PR and media relations software Prowly, Teter unpacks content creation strategies that tend to work wonders for her team.
Case Studies 29 smart B2B content marketing examples and success stories It’s never a bad time to refresh your marketing game. Learn from the best by checking these B2B content marketing examples.
Case Studies How consulting giant Capgemini used simple storytelling to reach millions Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.