Martech startup funding news: 83+ investments and acquisitions in 2021

With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.

Martech startup funding news: 83+ investments and acquisitions in 2021

The global marketing technology (martech) sector has reached US$121.5 billion in value and continues to grow. Marketers and investors who want to keep an eye out for new product ideas and trends should make a habit of staying up-to-date on the latest martech investments and acquisitions.

We’ve scoured the web to bring you the latest investment news in this particular space. Feel free to bookmark this post, as we will continuously update it with new deals and info regularly.

We're beginning this list in March 2021, and will circle back around later on January and February deals.

If you’d like us to feature your martech funding or deal news, please send a press release to

Martech startup funding news in 2021
  • December 2021
  • November 2021
  • October 2021
  • April 2021
  • March 2021
  • Martech startup funding news - December 2021


    Atlanta-based sales engagement platform Salesloft announced an investment of an undisclosed amount from Vista Equity Partners. The round puts Salesloft at a US$2.3 billion valuation.

    Prior to this round, Salesloft had raised a total of US$245.7 million in funding. The company provides a platform for sellers and sales teams to execute personalized campaigns and automate them depending on their customer’s purchase behavior.


    NY-based video communications platform Adventr raised a US$5 million seed round led by Paladin Capital, with participation from Reinventure Capital, Invisible Ventures, and musician John Legend.

    Adventr provides a drag-and-drop editor where creators can add interactive elements to their videos to increase user engagement. The firm says that it now has over 8,000 beta users, including AsiaNet News, MSI gaming, SK Interactive, and The New South Wales Government. The martech firm has raised a total of US$6 million from two rounds.

    Adventr raises US$5M to make interactive video easier for creators
    Launched in 2020, Adventr has raised a total of US$6 million. The firm will allocate fresh funds for hiring and product innovations.


    San Francisco-based revenue marketing platform Mperativ closed a US$5 million series A round led by GFT Ventures along with Heroic Ventures and Westwave Capital. This brings the martech app’s funding size to US$6 million.

    The platform helps marketers and sales teams prepare easy-to-digest sales and marketing analytics, so they can focus on their jobs rather than compiling and customizing reports.

    Carats & Cake

    The NY-based wedding marketplace Carats & Cake announced US$19.3 million in seed funding led by Acrew Capital and Founders Fund. Founded in 2013, Carats & Cake helps venues and property groups with a wide array of solutions, including marketing and client discovery.

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    Boston-based influencer marketing platform Mavrck closed a US$120 million investment round led by Summit Partners. This is a big funding leap compared to the martech firm’s previous round of US$5.8 million in 2018. Mavrck has raised a total of US$141.4 million over 11 rounds.

    Mavrck helps marketers execute end-to-end influencer marketing campaigns. Founded in 2014, the company claims to have provided its services to 5,000 marketing professionals from more than 500 global consumer brands.

    Mavrck closes US$120M to help consumer brands run influencer campaigns
    Mavrck claims to have helped brands amass 240 million engagements on social media in the past seven years.


    Minneapolis-based Rebuy raised US$4.4 million from Peterson Ventures and Sixekick Partners.

    Founded in 2017, Rebuy allows brands on Shopify to offer personalized shopping experiences, promote product discovery, and retain more customers. The company claims to power on-site personalization for over 2,700 Shopify merchants today including Primal Kitchen, Fanjoy, Something Navy, and Magic Spoon.


    Mobile website builder Universe raised a US$30 million series B funding round led by Addition, with participation from existing investors Google Ventures, Javelin Venture Partners, Box Group, and others. This round brings the firm’s total disclosed funding to US$47.3 million.

    Universe helps website creators build websites through mobile phones and grow their audiences and business via the app’s GRID system. The company mentioned that it is currently supporting more than 500,000 users.

    Universe secures US$30 million to help people create mobile websites
    The mobile web builder also aims to help creators tap into NFTs and decentralized commerce in the future.


    NY-based Fable announced the launch of its platform along with a US$15 million series A investment led by Redpoint Ventures. Participating investors included Collaborative Fund, SIP Global Partners, Harrison Metal, Third Kind Venture Capital, and LightShed Ventures.

    Fable’s design platform allows content creators to produce stories with motion and helps simplify managing, creating, and reviewing projects.


    The San Francisco-based cloud customer experience startup Genesys collected US$580 million in funding in a round led by Salesforce Ventures with participation from ServiceNow Ventures and Zoom Video Communications. The decacorn has raised a total of US$1.5 billion across four funding rounds and has reached a US$21 billion valuation.

    The company provides a platform that allows businesses to design omnichannel client management strategies. So far, the company has accommodated 7,000 clients worldwide, including 17 of the top 20 Fortune 500 businesses.

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    Denver-based enterprise texting solution TextUs landed US$22 million in a series C round led by Eastside Partners with participation from Access Venture Partners. TextUs has raised an overall total of US$32.3 million across six rounds.

    The app provides businesses and sales teams a platform to increase customer engagement via real-time conversations. It also integrates with existing customer relationship management tools and offers use cases for other departments (e.g. human resources, customer support, etc).

    Martech startup funding news - November 2021


    Restaurant marketing and operations technology provider SpotHopper received US$14 million in series A funding led by San Diego-based growth equity firm TVC Capital.

    SpotHopper helps independent restaurant owners increase business exposure, attract more customers, and offer online ordering services, among others. The martech firm claims to be able to boost restaurants' revenue by 70% at a fraction of the usual outsourcing costs.


    Santa Monica-based website builder Fourthwall raised US$17 million in funding from a group of investors including Lightspeed, Alexis Ohanian’s Seven Seven Six, Shrug Capital, Worklife, Initialized, Defy, Todd & Rahul, and Ian Borthwick.

    The startup helps digital creators convert their personal brands into businesses. With Fourthwall, creators can build websites that offer merchandise sales, memberships, and other tools to engage supporters.

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    Anyword raised US$21 million in series B funding led by Innovation Endeavors, with participation from Lead Capital and Gandyr Ventures. This brings the startup’s total investment size to US$30.1 million.

    The NY-based startup is a natural language generation platform that aims to help marketers create amazing copy with AI. Anyword claimed to have acquired 1,200 customers at the end of the first quarter of 2021.


    Chicago-based sales enablement and content management technology platform Mediafly secured US$10 million in  growth capital from industry insiders. This brings the company’s total disclosed funding size to US$59.7 million.

    Mediafly’s tech enables marketers and sellers to attract buyers with customized and interactive content. The app also provides data insights to help users monitor sales and promote better customer relationships.


    San Mateo-based AI customer service platform Netomi closed US$30 million in series B financing led by WndrCo with the participation of existing investors Eldridge and Fin Venture Capital. This latest round puts the startup’s total funding at US$52 million.

    Netomi's AI chatbot cuts down customer support resolution time by replying to customer inquiries automatically.

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    Luxury Presence

    Real-estate marketing platform Luxury Presence raised a US$25.9 million series B round led by Bessemer Venture Partners, with participation from Toba Capital and Switch Ventures. This brings the startup’s total funding size to US$31.3 million.

    The US-based Luxury Presence provides websites, marketing tools, and software to help real estate agents grow their businesses. Agents can manage their websites and digital appearance. Launched in 2016, the company claims to have served 3,500 clients, worked with more than 20 of the Wall Street Journal’s top 100 agents, and partnered with five national brokerages.


    NY-based content intelligence platform Conductor raised a US$150 million funding round led by Bregal Sagemount with participation from other undisclosed investors. This brought the firm’s total funding amount to US$210.6 million.

    The martech firm offers insights to help marketers win in SEO. With Conductor, users will receive SEO recommendations such as keywords and titles. The app also provides advice on optimizing site health, among other things.


    Writer closed a US$21 million series A round led by Insight Partners, with participation from Gradient Ventures, the Todd & Rahul Angel Fund, Scott Belsky, Alex McCaw, Jack Altman, Julia Lipton, Allison Pickens, Oliver Jay, Packy McCormick, Lenny Rachitsky, Austin Rief, Ankur Nagpal, Camille Ricketts, Vivek Sodera, and James Beshara.

    Writer helps marketers with organizing and formatting content, increasing customer outreach, and helping with tasks such as pricing, customer service analytics, and providing a clearer, consistent marketing copy. The tool can also be used to set editorial formats (e.g. rules for punctuation, capitalization, etc).


    NY-based Lusha secured a US$205 million series B funding round led by PSG, with participation from ION Crossover Partners. This brought the firm’s total valuation to US$1.5 billion with a grand total of US$245 in raised capital.

    Lusha helps sales professionals identify and gain accurate data of their potential buyers. The firm claims that it has served 800,000 salespeople and 273,000 organizations, including Facebook, Google, Dropbox, and Uber.

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    Social engagement platform OpenWeb secured a US$150 million series E funding round led by Insight Partners and Georgian Partners, with participation from Omer Cygler, Harel, and Entrée Capital. The company’s first strategic investors also participated in the round, including The New York Times Company, Dentsu and Samsung Next, as well as individual investor Professor Scott Galloway. The round brings the firm’s total valuation to US$1 billion.

    The NY-based OpenWeb helps publishers manage user comments and strengthen relationships with their audiences. With the app, publishers can facilitate real-time discussions and launch polls on its comments, among other things. The martech firm claims to be working with more than 1,000 publishers including HuffPost, Refinery29, and IGN.


    Chicago-based 3D visual commerce platform Threekit closed a US$35 million series B funding deal. The round was led by Leaders Fund with participation from existing investors Salesforce and Shasta Ventures, as well as strategic investors ServiceNow and Capgemini. This brought the martech company's total funding amount to US$65 million.

    Threekit helps businesses and brands increase user engagement via 3D product visuals. Inside the app, businesses can create three types of images: 3D, augmented reality, and virtual photography.


    Boston-based Reprise raised a US$62 million series B funding round led by ICONIQ Growth, with participation from existing investors including Bain Capital Ventures, Accomplice VC, and Glasswing Ventures. Additionally, the round also included participation from The Daily Show's Trevor Noah and Jeffrey Katzenberg.

    The product experience platform Reprise enables sales and marketing teams to build online interactive product demos without having to rely on the engineering team.

    San Francisco-based secured US$32 million in series B funding from Tribe Capital, with participation from NewView Capital. Existing investor Nexus Venture Partners also participated in the round.  The martech startup has raised a total of US$41.3 million in funding. is a sales and engagement platform that helps companies discover and engage with ideal and potential customers, get LinkedIn contacts, and automate tasks like emailing and updating their CRMs.

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    Martech startup funding news - October 2021


    NY-based marketing platform Influ2 raised an US$8 million series A funding round led by Rally Ventures, with participation from Sprout Social’s Ryan Barretto. This brings the firm’s total disclosed funding to US$14.8 million over three rounds.

    Influ2 helps companies accelerate customer engagement and brand recognition by delivering ads to target customers. It helps monitors those who see and interact with ads.


    LA-based VideoAmp closed a US$275 million series F funding round led by Spruce House Partnership, with participation from D1 Capital Partners, Tiger Global, EPIQ Capital Group, and Ankona Capital Partners. This round brings the firm’s total disclosed funding to US$1.4 billion.

    VideoAmp is a video marketing platform that helps advertisers identify and monitor the impact of their content from different platforms.

    Deep North

    CA-based Deep North raised US$16.7 million in series A-1 funding co-led by both Celesta Capital and Yobi Partners. The round included participation from Conviction Investment Partners (UK). In total, the company has raised US$50.4 million across three rounds.

    Brands can use Deep North’s AI to customize their marketing based on demographics. The company’s tech also offers facial characterization that can help marketer’s estimate the customer’s age.


    The CA-based virtual events platform Hubilo bagged US$125 million series B funding led by Alkon Capital, with participation from Lightspeed Venture Partners and Balderton Capital. With this latest round, the startup’s total funding has reached US$153 million in less than 18 months.

    Hubilo provides a virtual and hybrid event platform to help brands attract partners and sponsors.


    Cloud-based platform Molten raised US$7 million in seed funding led by Abstract Ventures, with participation from Ashton Kutcher (actor and partner at Sound Ventures) and Michael Ovitz (co-founder at CAA and former president at The Walt Disney Company).

    The startup also pulled in other high-profile individual investors such as Jack Dorsey (Twitter and Square), Bill Ackman (Pershing Square Capital Management), Kevin Yorn (leading entertainment attorney), Steffen Naumann (Axel Springer), Todd Ruppert (T. Rowe Price Global Investments), and Henry Ward (Carta). Lakestar and Valor Capital Group also participated in the round.

    Molten is a platform for that helps media companies with content management and availability, file storage, and distribution through a content rights management tool. Customers can use MOLTEN’s platform to connect people, data, and processes across media organizations.


    San Mateo-based Openprise secured US$16 million in an oversubscribed series A round led by SIG Asia Investment, with participation from new investors Banyan Pacific and Citta Capital. Existing investors Alumni Venture Group and AI List were also in on the round.

    Openprise is a no-code platform that lets brands automate hundreds of sales and marketing processes.


    OH-based AI-powered platform Drips raised an undisclosed amount of growth capital from Blue Venture Fund.

    Through human-like AI-powered SMS, scheduled calling, and voicemail messages, Drips aims to help brands drive conversations at scale during key moments in the consumer journey.


    CA-based influencer marketing platform Girin secured US$110 million in series B funding led by Lone Pine Capital, with participation from BOND, Devon Levesque, The Chainsmokers, and others. Existing Investors including Imaginary Ventures also participated in the round.

    Grin is a creator management platform that helps brands discover and connect with their ideal influencers. It helps manage both influencer relationships and campaigns. The startup also offers sales tracking and analytics features.


    Video-based creative insights platform Replai raised a US$4.7 million seed funding round led by Hoxton, Sonae IM, Luc Capital, Sequoia, and Accel. Existing investors also participated. The deal brought the firm’s total disclosed funding to US$2.5 billion.

    San Francisco-based Replai analyzes the effectiveness of a video ad and provides suggestions for improving audience engagement.


    San Jose-based SupportLogic raised US$50 million in series B funding led by WestBridge Capital Partners and General Catalyst, with participation from existing investors Sierra Ventures and Emergent Ventures. The startup’s total funding now sits at US$62 million.

    SupportLogic uses AI to help companies upgrade their service delivery and improve customer satisfaction with real-time communication tools.


    Alembic closed a US$5.2 million funding round led by KB Partners and OCA Ventures. The round brings the startup’s total funding to US$10.9 million.

    Alembic helps marketers gain valuable insights with the use of predictive forecasting, media and brand valuation, augmented analytics, correlation analysis, and more.

    Recurrent Ventures

    NY-based Recurrent Ventures raised US$75 million in financing led by North Equity LLC. The latest investment round brought the firm’s total funding to more than US$100 million.

    Recurrent Ventures is a straightforward digital media company. Its portfolio includes 20 digital media brands across automotive, home, lifestyle, military, outdoors and science verticals, and reaches more than 60 million unique visitors each month.


    NY-based mParticle, a customer data platform, raised a US$150 million series E funding round led by Permira’s growth fund, with participation from existing investors and new backers Mark Garrett (former Adobe CFO) and Jake Bailey (New England Patriots). This latest round brought the startup’s total funding to US$272 million.

    mParticle’s app aims to help brands manage data quality, enforce governance, and drive better customer interactions.

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    Martech startup funding news - April 2021


    US-based Mux, a video platform for developers, raised a US$105 million series D funding led by Coatue, with participation from existing investors Accel, Andreessen Horowitz (a16z), and Cobalt. New investor Dragoneer joined the round.

    Mux has now raised US$175 million and entered the unicorn club. The app provides API to power video streaming and analytics for popular businesses like Reddit, Vimeo, Fox, and Udemy.


    US-based ad tech MOLOCO raised an undisclosed amount of series C funding led by Shinhan GIB, with participation from Smilegate Investment at a US$1 billion valuation. Prior to this, the firm had only raised US$15 million in two previous investment rounds.

    MOLOCO uses AI to drive ad growth for mobile app publishers. The firm says it generates a profit from an annual run rate of US$400 million. If true, MOLOCO’s traction is impressive; the company claims to facilitate 7.5 billion ad impressions monthly to 2.5 million mobile apps. In the past four years, the business recorded around 180% growth annually.

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    Placer Labs

    Location and foot traffic analytics firm Placer Labs raised a US$50 million series B funding round led by angel investors Josh Buckley, Todd Goldberg, and Rahul Vohra, with participation from Fifth Wall, JBV Capital, and Aleph VC. This round brings the firm’s total disclosed funding to US$66 million.

    US-based Placer Labs offers retailers actionable insights related to offline visitors in specific areas. Users can also check visit trends, top performing locations, and cross-shopping patterns of customers.


    US-based audio ad platform Instreamatic closed a US$6.1 million series A investment led by Progress Ventures, with participation from Accomplice and Google Assistant Investments.

    Instreamatic allows marketers to build and automate interactive voice advertising. Ads are published on music streaming apps or podcasts. Instead of a one-way audio ad, the firm’s interactive ad allows users to reply using voice to show their interest in the offer.


    Customer intelligence platform Databook sealed a US$16 million series A investment led by Microsoft’s venture fund M12, with participation from Salesforce Ventures and existing investors Threshold Ventures, Haystack, and Firebolt. This brought the firm’s total investment to US$22 million.

    Databook helps marketers and salespeople automatically segment customer data into insights (e.g. ranking target customers). This allows them to reclaim lost focus from the otherwise time-consuming work of building customer intelligence from scratch.

    Mighty Networks

    Online community platform Mighty Networks raised a US$50 million series B funding round led by Owl Ventures, with participation from new investors Ziff Capital Partners and LionTree Partners. Existing investors Intel Capital, Marie Forleo, Gretchen Rubin, Dan Rosensweig, Reid Hoffman, BBG Ventures, Lucas Venture Group, and Great Oaks Venture Capital also joined the round.

    Brands and businesses can use Mighty Networks to build an online community. Inside the app, businesses can publish a variety of content like online courses, blog posts, and surveys. Users can also interact with fellow members on the platform.

    Blu Digital Group (BDG)

    BDG extended its series A financing by accepting an undisclosed amount of capital from the Gelman Brothers Family Investment Office. Prior to this, BDG had closed its series A round in January 2021 at an undisclosed amount.

    BDG is a digital media software and services firm. The company helps video content distributors with licensing and distribution to streaming video services.

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    US-based machine learning copywriting assistance app Copysmith secured a US$10 million seed investment from Harmony Venture Labs, with participation from other investors advised by growth equity firm PSG.

    Marketers can use Copysmith to create numerous copy ideas like sales emails and blog titles. The firm implements GPT-3 and in-house language models to produce accurate content with the help of AI.

    Copysmith raises US$10M to improve creative content with AI
    With $10 million in seed funding, Copysmith helps marketers brainstorm new copy for marketing campaigns.


    Audio-driven social network Clubhouse raised an undisclosed amount of series C funding led by Andrew Chen at Andreessen Horowitz, with participation from DST Global, Tiger Global Management, and angel investor Elad Gil. This latest round puts the startup’s valuation at US$4 billion.

    Clubhouse allows users to host their own online talk shows. In February 2021, the firm shared that it reached 10 million weekly active users, a huge jump from 600,000 users in December 2020.


    US-based animated video SaaS platform Vyond raised US$50 million led by PeakSpan Capital. The startup helps marketers create animated video content easily. Launched in 2007, the firm has amassed around 20,000 customers from more than 150 countries.

    Animated video SaaS Vyond bags US$50M from PeakSpan Capital
    The firm claims that more than 80% of Fortune 500 companies have “voted with their checkbooks” that Vyond is the market leader in its space.

    Chili Piper

    Chili Piper closed a US$33 million series B round led by Tiger Global, with participation from existing investors Base10 Partners and Gradient Ventures. This brings the startup’s total disclosed funding size to US$54.4 million.

    Chili Piper helps marketers and salespeople automatically schedule meetings after leads fill out a form. The firm’s scheduling platform touts big names such as Square, Intuit, and Twilio as customers.


    Pearpop secured US$10 million in series A funding led by Alexis, with participation from Bessemer Venture Partners. At the same time, the firm also announced its seed funding of US$6 million co-led by Ashton Kutcher and Guy Oseary's Sound Ventures and Slow Ventures, with participation from Atelier Ventures and Chapter One Ventures. This brings the startup’s total investment size to US$16 million.

    The startup has also racked a huge number of prominent angel investors which include Abel Makkonen (The Weeknd), Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk, Griffin Johnson, Josh Richards, Kevin Durant (Thirty 5 Ventures), Kevin Hart (HartBeat Ventures), Mark Cuban, Marshmello, Moe Shalizi, Michael Gruen (Animal Capital), MrBeast (Night Media Ventures), Rich Miner (Android co-founder), Snoop Dogg, and Tyga. These big endorsements may help the startup land big names as early users like Heidi Klum and Tony Hawk.

    Pearpop is a marketplace for content creators. Businesses and creators can publish paid challenges for TikTok users. For example, users can buy and sell duets, comments, and the use of the sound feature via Pearpop.


    Internet marketing firm Scorpion raised a US$100 million series A investment from Bregal Sagemount. The startup provides end-to-end digital marketing services such as SEO, reviews, advertising, email marketing, and social media among others.

    At the same time, the firm also announced that it has recently acquired SEO software firm CanIRank for an undisclosed sum.


    Video AI startup Synthesia closed US$12.5 million in series A funding led by FirstMark Capital, with participation from angels Christian Bach (Netlify's CEO) and Michael Buckley (Twilio's VP Communications) along with existing investors LDV Capital, MMC Ventures, Seedcamp, Mark Cuban, Taavet Hinrikus, Martin Varsavsky, and TinyVC.

    This brings Synthesia's total investment to US$16.6 million.

    Synthesia uses AI to help marketers create presentation videos. Marketers can use their own face and voice to power the videos, or choose from the firm’s library of avatars instead. The company claims to have more than 1,000 paid customers currently.

    Synthesia raises US$12.5M to help marketers build videos with AI
    With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.


    Slice raised US$40 million in series D funding led by Cross Creek with participation from GGV Capital, KKR, Primary Ventures, as well as angels Dick Costolo (former Twitter CEO) and Adam Bain (former Twitter COO). With this latest round, the startup’s total funding size is now at US$125 million.

    Slice empowers pizzerias with online marketing tools such as websites, data analytics, and marketplace. Launched in 2010, the startup now works with 15,000 independent pizzerias in 3,000 cities and 50 states in the US.

    Snappy Kraken

    Snappy Kraken (SK) secured a US$6 million series A investment led by FINTOP Capital, with participation from existing investors Flyover Capital and 1248 Holdings. The round brings the startup’s total funding to US$9.5 million.

    SK helps financial advisors build an automated online marketing system which includes content creation, lead capture, and email marketing.


    The personal experience platform Alyce raised US$30 million in series B financing led by General Catalyst, with participation from existing investors Boston Seed Capital, Golden Ventures, Manifest, Morningside, and Victress Capital. This latest round brought the startup’s total capital raised to US$46.8 million.

    Alyce helps B2B marketers use personalized corporate gifting to increase the overall conversion rate of their marketing and sales funnels. The platform uses AI to identify the prospect’s interests, then recommends personalized products to offer. Later, the platform can also help track and measure ROI based on whether the prospects eventually end up becoming customers.

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    Customer engagement platform OneSignal secured an undisclosed amount of investment from marketing software firm HubSpot. Prior to this round, One Signal had raised total funding of US$34 million.

    Launched in 2012, OneSignal enables developers to install push-messaging capabilities via website, email, SMS, and mobile apps. The company claims to have worked with more than 1 million developers across 500,000 live apps.

    OneSignal investment: HubSpot wants more push notifications
    HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.


    VR firm AmazeVR secured US$9.5 million in an undisclosed funding round led by Murex Partners, with participation from We Ventures, Bass Investment, and Dunamu & Partners. Existing investors Mirae Asset Venture Investment, Mirae Asset Capital, Partners Investment, and Timewise Investment also joined the round.

    In addition to the firm’s series A and seed funding rounds, AmazeVR has now racked up US$25.3 million in capital.

    AmazeVR provides an end-to-end VR solution for artists to create virtual concerts which includes content creation (gear and equipment to shoot VR concerts) and distribution (think: setting up offline pop-up booths or publishing content via online VR stores).


    Messaging startup Gupshup raised US$100 million in series F funding from Tiger Global Management, increasing the firm’s valuation to US$1.4 billion. Gupshup is expecting to close more funding deals from more investors soon.

    Gupshup’s API enables more than 100,000 developers and businesses to build messaging functions on their apps. Developers and marketers can also use Gupshup’s API to automate business conversations with chatbots. The firm claims that it has achieved profitability, while it continues to facilitate 6 billion messages per month.


    Patreon raised US$155 million in series F funding led by Tiger Global Management, with participation from Woodline Partners. Existing investors Wellington Management, Lone Pine Capital, New Enterprise Associates (NEA), Glade Brook Capital, and DFJ Growth also joined.

    With this round, Patreon has raised a total of US$413.4 million, bringing the company’s valuation to US$4 billion.

    Patreon is a monetization platform for content creators. So far, Patreon has helped more than 200,000 creators connect with 7 million fans. Since launching in 2013, the platform has disbursed more than US$2 billion in earnings for its creators.

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    Text-marketing platform Community closed a US$40 million investment from Salesforce Ventures, bringing the startup’s total funding to US$90 million.

    The firm tries to put a fresh spin on SMS marketing, allowing people to subscribe to influential individuals (like celebrities) via SMS. Community claims to have facilitated the exchange of more than 3 billion text messages since re-launching in July 2019.

    SMS marketing firm Community grabs $40M from Salesforce Ventures
    Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.


    Video and audio marketing tool Casted closed US$7 million in series A financing led by Revolution Ventures, with participation from current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures. This round brough the firm’s total funding to US$9.5 million.

    Casted helps B2B marketers improve their audio and video content by spinning out helpful multimedia from it (think: short video clips or social media captions). Casted can also provide analytics and a platform to manage all content in one place.


    B2B search engine Grata raised US$6.3 million in additional seed funding led by Bling Capital, with participation from Flex Capital and Touchdown Ventures. Existing investors like Accomplice and Alumni Ventures also joined.

    With the company raising US$3.2 million in the previous round, in total, Grata has collected US$9.5 million in seed capital.

    Grata is a search engine for SMB company discovery. Marketers can use the app to conduct lead gen, while investment firms can uncover exciting companies to back. Grata indexes billions of pieces of content from the web and uses NLP tech to map the data.


    Chat platform Sendbird closed US$100 million in series C financing in an oversubscribed round led by STEADFAST Capital Ventures, with participation from Emergence Capital, Softbank Vision Fund 2, and World Innovation Lab. Existing investors ICONIQ Growth, Tiger Global Management, and Meritech Capital also joined.

    In total, the firm has raised US$220.7 million in funding.

    With Sendbird’s API, companies can embed chat, voice, and video functions into their apps easily. The firm counts popular names like Reddit, Delivery Hero, and Paytm among its users.


    Conversation media platform Holler raised a US$36 million series B round co-led by CityRock Venture Partners and New General Market Partners, with participation from Gaingels, Interplay Ventures, Relevance Ventures, Towerview Ventures, and WorldQuant Ventures.

    Since launching in 2013, the company has amassed a total of US$51.4 million in funding.

    Holler helps companies enrich their user experience with relevant content suggestions. For example, the app is the one that powers Venmo’s sticker and GIF suggestion function. The company claims that it’s now facilitating close to 1 billion messages each day.

    Fetch Rewards

    Loyalty platform Fetch Rewards announced it has raised US$210 million in series D funding led by SoftBank Vision Fund 2, with participation from existing shareholders ICONIQ, DST, Greycroft and In total, the startup has now raised US$328 million in capital and reached unicorn status.

    Launched in 2013, Fetch Rewards enables retail stores to build loyalty programs. The app has recorded more than 19 million downloads with close to 7 million active users. To date, the startup has processed close to a billion receipts, and delivered more than US$120 million in savings for shoppers.

    Martech startup funding news - March 2021


    India-based Uniphore raised US$140 million in series D funding led by Sorenson Capital Partners. Other investors included Serena Capital, Sanabil Investments, and Cisco Investments. Existing investors March Capital Partners, National Grid Partners, Chiratae Ventures, Iron Pillar Fund, and Sistema Capital also participated in the round.

    The deal brought the startup’s total disclosed funding to US$210 million.

    Uniphore offers conversational AI solutions designed to help automate customer service. Clients can also monitor and verify their agents’ identities using voiceprints, as well as trigger specific tasks during and after calls (e.g. automatically creating a call summary after each call). The firm has offices in India, the US, and Singapore.


    US-based Redeam raised a US$12 million series B round led by Vertical Venture Partners and Thayer Ventures. Other participating investors include Boulder Ventures, Peninsula Ventures, and Cobre Capital.

    Redeam enables tours, attractions, and activities operators to easily accept and process online and offline bookings (via paper tickets or online vouchers) from resellers. With Redeam, operators can reduce manual processes and offer guests a better check-in experience.


    US-based TripleLift signed an agreement to receive a majority investment from Vista Equity Partners. Brands can use TripleLift’s programmatic ad solutions for native advertising, branded content, and OTT.

    Clients can customize their campaigns or purchase pre-packaged ad placements on TripleLift.

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    US-based Daasity raised US$3.4 million in seed funding led by VMG Partners, with participation from Centre Partners and a group of e-commerce founders and operators. Daasity’s existing investors include Exeter Capital, 1855 Capital, Mooring Ventures, Okapi Venture Capital, and Serra Ventures.

    Daasity is an omnichannel analytics platform for direct-to-consumer brands. The startup empowers merchants to easily aggregate and visualize data from different sources like Google Analytics, Shopify, and Amazon.

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    US-based ActionIQ extended its total C stage funding to US$100 million, up from the US$32 million it grabbed in January 2020. The latest deal came from existing investors FirstMark, March Capital, and Balius Partners.

    ActionIQ is a platform that helps companies connect customer data across all brand touchpoints like website, social media, sales data, and ads.


    US-based TryNow completed a US$12 million series A investment round from Shine Capital, Craft Ventures, SciFi VC, Third Kind, and Plaid co-founders Zachary Perret and William Hockey.

    TryNow’s tech enables Shopify Plus merchants to offer customers the ability to try out the items first, before committing to purchases. Use cases include customers being able to check out multiple outfits from an online store with zero fees. They try out the clothes at home for a few weeks, and then pay for what they keep.


    US-based OpenReel raised US$19 million for its series A round from Five Elms Capital. OpenReel’s platform allows enterprises to do remote collaboration when capturing HD videos.


    US-based Yotpo secured a US$230 million series F investment led by Bessemer Venture Partners and Tiger Global, with participation from existing investors Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, Vintage Investment Partners, among others.

    Yotpo offers a slew of e-commerce marketing solutions, including SMS marketing, customer reviews and ratings, loyalty programs, and referrals. The firm currently has offices in three countries: the US, Israel, and the UK.

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    US-based Squarespace closed approximately US$300 million at a staggering valuation of US$10 billion. The investment came from new investors Dragoneer, Tiger Global, D1 Capital Partners, Fidelity Management & Research Company, funds and accounts advised by T. Rowe Price Associates, Inc., and Spruce House with participation from existing investors Accel and General Atlantic.

    Squarespace is an all-in-one website builder. Users can create a wide range of sites using the firm’s templates and make use of a variety of its marketing solutions such as email marketing and blog. Squarespace is poised to go public in the US later this year.


    US-based SafeGraph raised a US$45 million series B funding round led by Sapphire Ventures, with participation from existing investors including Alex Rosen of Ridge Ventures, DNX Ventures, and Peter Thiel.

    SafeGraph is an analytics platform that allows offline businesses to get point of interest and foot traffic data in the US and Canada. This helps them gain insights such as traffic demographics and the estimated number of people walking by  specific locations.

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    US-based Postscript secured a series B investment of US$35 million led by Greylock, with participation from YC Continuity Fund, OpenView, and others.

    Postscript is an e-commerce SMS platform for Shopify merchants. The startup aims to help sellers emulate email marketing on SMS, including list building, automated SMS based on customer actions (e.g. abandoned cart), and analytics.


    US-based Banzai completed a US$15 million venture debt funding round led by Columbia Pacific Advisors. Banzai helps marketers manage virtual events, which includes promotion, hosting, recording, and analytics.


    US-based KUDO secured a US$21 million series A investment led by Felicis Ventures, with participation from Maverick Ventures, Elephant VC, FJ Labs, Global Founders Capital, and Bill Ackman in an oversubscribed round. This brought KUDO’s total funding to nearly US$28 million.

    KUDO enables marketers to stream multilingual video conferences and webinars with real-time language interpretation. This allows everyone to speak and listen in their mother tongue. KUDO does this by connecting video hosts with global interpreters inside the platform.


    US-based 6sense raised a US$125 million series D investment led by D1 Capital Partners, with participation from Sapphire Ventures, Tiger Global, and Insight Partners. This latest round brought the startup’s valuation to US$2.1 billion.

    As an AI-based predictive sales and marketing platform, 6sense unifies silos of data to provide actionable insights for marketers. For example, the platform can help identify potential purchasing opportunities from visitors that browse through a brand’s various business channels, including website, blog, chatbot, and email.


    India-based DotPe raised a US$27.5 million series A round led by PayU, with participation by Info Edge Ventures and Google. The startup enables brick-and-mortar stores to build digital product catalogues and facilitate online payments via WhatsApp.

    Zeta Global

    US-based Zeta Global raised US$222.5 million in debt financing led by BofA Securities, with participation from Barclays, Credit Suisse, and Morgan Stanley Senior Funding.

    The startup provides a customer data management platform that helps marketers connect first-party user data from different channels inside one dashboard. The platform can then segment and score each lead and help marketers do omnichannel engagements using tools such as ads, website personalization, and social media.


    US-based Calixa bagged a US$4.25 million seed round led by Kleiner Perkins, with participation from Operator Collective, Liquid 2 Ventures, and other individual investors.

    Calixa provides a customer ops platform for SaaS firms, allowing marketers to get a unified view of their customers from different apps (think Zendesk, Stripe, etc). Marketers can then set up alerts based on customer actions and manage third-party apps inside Calixa’s app.


    China-based Tezign secured an undisclosed amount of C2 stage funding led by Temasek Holdings, with participation from Unicorn Capital Partners, C Ventures, SoftBank China Venture Capital, Sequoia Capital China, Hearst, Linear Capital, Eminence Ventures, and Cherubic Ventures. This latest round brought the company’s total series C funding to US$100 million.

    Tezign provides design solutions for SMEs and larger enterprises by matching them with suitable designers via AI and image recognition tech. Corporate clients can then collaborate with designers at scale - either for content creation, consultation, and training -- inside Tezign’s app.

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    India-based ExtraaEdge secured US$1 million in pre-series A funding led by Pentathlon Ventures, with participation from 9Unicorns, Indian Angel Network, Faad Network, DevX Innovation, Sprout Venture Partners, TiE Pune Angels, and angel investors.

    ExtraaEdge provides marketing solutions (such as a CRM, chatbots, and email marketing) for the education sector. School and university marketers can integrate their campaigns into the admission process (think video counselling calls, etc) in one place.

    Circus Social

    India-based Circus Social raised a US$1 million pre-series A round led by Inflection Point Ventures, with participation from angel investors based in the US, Singapore, and India.

    Circus Social offers a host of social media functions for marketers, including social listening, competitor intelligence, KOL discovery and tracking, and trend spotting.

    RD Station

    Brazil-based RD Station was acquired by local enterprise software giant Totvs to the tune of US$32.5 million, making it the nation’s biggest acquisition to date in the software industry.

    RD Station provides a host of marketing tools under one roof, including page and form builders, email marketing, social media marketing, and online ads. By managing all campaigns on one app, marketers can easily view and understand customer data on a single dashboard. RD Station is one of Brazil’s marketing SaaS firms with more than 25,000 corporate users.

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