content marketing Here's why you shouldn't ignore the millennial market. Really. Millennials have quickly become the most integral demographic group in the US and Asia, and it is about time marketers gave them more attention.
content marketing 3 gaming ad campaigns that played out well A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.
content marketing Understanding the millennial mind: insights for marketers Who exactly are millennials, and what drives them? We take a look at the millennial's psyche to inform your marketing efforts.
Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
News What marketers need to know about Google’s new helpful content update Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.
content marketing Finding the right writing services for your SME Are you an SME looking for writing services? Here are six things you can consider when finding the right one for your business.
content marketing 5 essential martech tools for businesses Among many incredible tools for marketing automation that make your business stand out, we have chosen the top 5 to add to your martech stack.
content marketing Here's how to tell if you'd need a copywriter There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.
content marketing Ensuring your ghostwriter is competent (guide) Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.
content marketing Three reasons why press releases are essential There's big business in the world of publicity, and press releases are at the heart of it. But why?
content marketing Read this before hiring a writer for your business If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.
content marketing Tips and tricks for hiring a ghostwriter Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!
content marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
content marketing How Customer Camp doubled its newsletter audience in nine weeks Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.
content marketing How sports marketers are innovating post-Covid Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.
Guides 4 ways to quickly get 500 SaaS customers Hampton VC's Joe Speiser recently shared four customer acquisition flywheel strategies to help SaaS founders quickly lock in hundreds of customers.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Reports Marketers look to offer more personalized loyalty programs in APAC (report) Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.
content marketing 3 important social media updates for brands in multiple markets Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.
content marketing Top 3 data-driven marketing trends to stay ahead in 2024 Explore the latest data-driven marketing trends for 2024 that can transform your strategy. Stay informed and ready for the next wave of marketing innovations.
content marketing 3 ways to create an outstanding landing page Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.
content marketing What brands should know about Gen Z in the metaverse While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.
content marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
content marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
content marketing Dentsu renames Happy Marketer as Merkle Singapore After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.
