Content Marketing Great marketing strategies don't neglect customer feedback Don't overlook the importance of customer testimonials in your marketing strategy! Learn how to get and include them effectively in your marketing campaigns.
Tools 23 recommended newswire and press release distribution services PR teams can save a lot of time with the right press release distribution services. Here’s a quick guide to help you select the right one.
Spotlight On luxury journalism: an interview with Tatler Asia's Jacqueline Tsang Jacqueline Tsang's big break came when an opportunity with Tatler Asia opened. Here's her story.
Spotlight Purpose-driven luxury more relevant in Asia now, says Tatler Asia's Jacqueline Tsang Tatler Asia's relaunch was designed to emphasize purpose-driven luxury over merely covering the wealthy, so why the change? Jacqueline explains.
Spotlight Pitching to editors – top tips by Jacqueline Tsang, EIC, Tatler Asia Tatler Asia's Regional Head of Content and Editor in Chief Jacqueline Tsang shares some of the best ways PR practitioners can pitch to editors.
Content Marketing Why is consistency in content marketing important? You know the importance of branding and content marketing, but what about maintaining consistency in both? We explore more in this piece.
Spotlight Will ChatGPT replace humans in PR? Q&A with Arun Sudhaman C2 Media asked Arun Sudhaman the tough question we've been asking a lot, and here's what he has to say.
Spotlight PR and comms in APAC: challenges and trends with Arun Sudhaman The PR and comms industry in APAC is unique, and so are its challenges. We speak to Arun Sudhaman to learn more.
Spotlight PR vs advertising: insights by Arun Sudhaman, CEO & Editor-in-Chief, PRovoke Media PR or advertising - C2 Media speaks to Arun Sudhaman to get his thoughts on this, and the future of the PR industry in APAC.
Technology Tips for finding the right chatbot for your enterprise Looking for the best chatbot for your enterprise? Here are some tips to find the right chatbots and learn how they can benefit your small business or enterprise.
Content Marketing Doing YouTube marketing right: 5 things to consider Including YouTube into your overall marketing strategy can be overwhelming. Here are five things to consider when embarking on a YouTube marketing strategy.
Content Marketing How to create an effective content calendar for marketing Planning and creating a content calendar for marketing isn't too difficult if you can follow these basic steps.
Content Marketing Here are the best TikTok marketing strategies for 2023 If you want to up your TikTok game, check out these 5 TikTok marketing strategies to boost visibility and generate more leads.
Spotlight From consultant to managing director: Thomas Franky's story We speak with PR veteran Thomas Franky on his decades-long career in the Indonesian PR and comms industry.
Spotlight Comms, PR and ESG in Indonesia: perspectives by Thomas Franky, Artemis Indonesia Investors are increasingly mounting pressure on companies to comply with ESG, so how is Indonesia handling it? Thomas Franky shares more.
Technology On ChatGPT and innovation: Artemis Indonesia's approach to new technologies AI is meant to help humanity instead of threatening them. Here's how Artemis Indonesia is using ChatGPT in their business.
Content Marketing The role of personalization in modern marketing technology Consumers are getting ever more demanding, and personalization is the key to capturing and retaining audience interest.
Freelancing The importance of continuing education for freelance writers There are many reasons why continuing education is essential for a successful freelance writing career. We explore how in this piece.
Freelancing Quick tips for building a winning freelance writing portfolio Having a winning writing portfolio may help freelancers greatly improve their chances at landing better paying gigs. Here are five tips to help you stand out.
Freelancing How freelance writers can use social media to their advantage In this highly-connected world we live in, social media is an essential tool in every freelance writer's kit. Here are some ways to get started.
Spotlight Building a PR agency: small budget? No problem - Q&A with Harumi Supit It's really not that difficult to bootstrap your own PR 'startup' as long as you stick to some key strategies.
Spotlight Bootstrapping your own PR agency: key insights from Harumi Supit Starting your own PR agency can be exciting, but it does come with its challenges. Harumi Supit shares her tips on navigating the landscape.
Spotlight How to manage boundaries and expectations with clients: an interview with Harumi Supit Offering stellar comms services is only one half of the battle as a consultant. The other is managing boundaries and expectations with your client well. Comms expert Harumi Supit shares her toolkit with us.
Spotlight Choosing the right marketing chatbot: an interview with AiChat's Jade Mai Chatbots are aplenty, so how can companies decide which ones to get? We got Jade Mai of AiChat to share tips and strategies to help find the right chatbot for your business.
Public Relations Navigating PR pitching: more insights from Seedstars' Michaela Villaroman Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.
