Case Studies

Gen Z and Millennials outspending baby boomers, trust social media more

Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.

Content Marketing

Building consumer trust with ethical marketing strategies

Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.

Freelancing

From local news to full-time freelance writing: Stephanie Augustin's story

Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.

News

Teens Will Fuel Massive Growth in the Video Game Industry Over the Next Five Years

Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.

Content Marketing

Six clever tech marketing campaigns in 2022

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Content Marketing

Three unique ways brands use Twitch

Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.

Case Studies

Gen Z: Obsessed with Brand Authenticity and Activism

Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.

Case Studies

A Tech History of Gen Z: The Digital Generation

Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.

Spotlight

Millennials and Marketing: From Web 1.0 to Web 3.0

We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.

Case Studies

5 reasons TikTok's ad revenue may catch up with YouTube's by 2024

TikTok expects to triple its advertising revenue in 2022. Here's why users spend hours scrolling through videos on the app.

Case Studies

SAGE Foundation shines new spotlight on child marriage in Africa

As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.

Technology

ContentGrow review: a specialist's marketplace for journalism and PR

Check out the latest ContentGrow reviews by prominent media outlets and PR firms in Asia.

Spotlight

Elevation Marketing's Scott Miraglia on scaling agencies (Q&A)

President of Elevation Marketing Scott Miraglia pulls back the curtain on how some agencies are able to become bulletproof, while others go bust.

Case Studies

Lindsay Tjepkema on how Casted acquired nearly 100 enterprise clients

The CEO tells teams to build multi-threaded sales processes to have relationships with multiple people at enterprise brands.

Spotlight

Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings”

The prominent fintech CMO shares insights into her marketing approach, including how to be detached from a campaign's creative.

Spotlight

How Alyce leverages human-to-human relationships in digital marketing

Alyce helps modern businesses stand out by prioritizing personal experiences and creating moments throughout the customer journey.

Spotlight

Visme founder Payman Taei trusting your gut and scaling what works in martech

Payman Taei, founder of Visme, urges marketers to focus on things that work and scale them.

Spotlight

Jetstream CEO Mike Williams on why startups should start marketing from day one

CEO Mike Williams shares how and why startups can bake marketing into their business from day one.

Spotlight

Planable CMO Miruna Dragomir on quality over quantity

Planable CMO Miruna Dragomir shares the importance of quality over quantity in content creation.

Spotlight

Kata.ai's Irzan Raditya shares advice on acquiring 120+ enterprise clients

Spotlight

How Vietnamese edtech player Yola pulled in 100K students

Yola co-founder Tu Ngo unpacks the firm's early days, and how it goes about marketing to students and parents in Vietnam.

Spotlight

The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing

Saul Colt shares insights about how to make your business stand out from the crowd with word-of-mouth marketing that gets people talking about your brand.

Spotlight

Interview: how Sendspark got its first 10K users

Bethany Stachenfeld, CEO of Sendspark, shares how her company got its first cohort of paid users.

Spotlight

Prowly's Berenika Teter on understanding your target audience

As a content manager for PR and media relations software Prowly, Teter unpacks content creation strategies that tend to work wonders for her team.

Spotlight

Alyce marketing head MK Getler on how corporate gifting strengthens relationships

MK Getler, Alyce’s marketing head, shares how corporate gifting builds personal experiences and converts prospects into customers.