Spotlight Purpose-driven luxury more relevant in Asia now, says Tatler Asia's Jacqueline Tsang Tatler Asia's relaunch was designed to emphasize purpose-driven luxury over merely covering the wealthy, so why the change? Jacqueline explains.
Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
News Gen Z and Millennials outspending baby boomers, trust social media more Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing 6 clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Content Marketing 3 unique ways brands use Twitch Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.
Case Studies Gen Z: obsessed with brand authenticity and activism Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.
Case Studies A tech history of Gen Z: the digital generation Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.
Spotlight Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Case Studies 5 reasons TikTok's ad revenue may catch up with YouTube's by 2024 TikTok expects to triple its advertising revenue in 2022. Here's why users spend hours scrolling through videos on the app.
Case Studies SAGE Foundation shines new spotlight on child marriage in Africa As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.
Technology ContentGrow review: a specialist's marketplace for journalism and PR Check out the latest ContentGrow reviews by prominent media outlets and PR firms in Asia.
Spotlight Elevation Marketing's Scott Miraglia on scaling agencies (Q&A) President of Elevation Marketing Scott Miraglia pulls back the curtain on how some agencies are able to become bulletproof, while others go bust.
Case Studies Lindsay Tjepkema on how Casted acquired nearly 100 enterprise clients The CEO tells teams to build multi-threaded sales processes to have relationships with multiple people at enterprise brands.
Spotlight Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings” The prominent fintech CMO shares insights into her marketing approach, including how to be detached from a campaign's creative.
Spotlight How Alyce leverages human-to-human relationships in digital marketing Alyce helps modern businesses stand out by prioritizing personal experiences and creating moments throughout the customer journey.
Spotlight Visme founder Payman Taei trusting your gut and scaling what works in martech Payman Taei, founder of Visme, urges marketers to focus on things that work and scale them.
Spotlight Jetstream CEO Mike Williams on why startups should start marketing from day one CEO Mike Williams shares how and why startups can bake marketing into their business from day one.
Spotlight Planable CMO Miruna Dragomir on quality over quantity Planable CMO Miruna Dragomir shares the importance of quality over quantity in content creation.
Spotlight Kata.ai's Irzan Raditya shares advice on acquiring 120+ enterprise clients Kata.ai's Irzan Raditya shares advice on acquiring 120+ enterprise clients
Spotlight How Vietnamese edtech player Yola pulled in 100K students Yola co-founder Tu Ngo unpacks the firm's early days, and how it goes about marketing to students and parents in Vietnam.
Spotlight The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing Saul Colt shares insights about how to make your business stand out from the crowd with word-of-mouth marketing that gets people talking about your brand.
