Case Studies

Huble Digital CMO Matthew Creswick on the importance of simplicity in content marketing

The chief marketer shares tips and insights into how his B2B digital agency attracts inbound leads.

Shippit’s ASEAN marketing lead on the importance of owned media and storytelling

Market expansion in ASEAN can be tricky, as each country has different norms and consumer behaviors. Shippit’s regional marketing rep Divya Saraf shares key findings.

Spotlight

How TADA convinces big brands to prioritize customer retention

Customer retention is a less-discussed topic among marketers. Here’s how TADA educates the industry about retention as a potent marketing play.

Spotlight

With $16.7M in revenue, MoneySmart CMO shares secrets to marketing success

With first-party data and original content, MoneySmart’s David Harling gives a glimpse into how the firm’s marketing engine drives growth.

Case Studies

4 smart social media marketing examples to get you started

These days, a strong social game is often needed for businesses to thrive.

Spotlight

'Coffee Talk' director on how to market PC games

In the context of effective marketing, game creator Mohammad Fahmi believes that all indie studios should pre-launch their games properly.

Spotlight

How Mighty Networks pulled in 10,000 highly engaged customers

Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers.

Case Studies

11 smart B2B content marketing examples and success stories

It’s never a bad time to refresh your marketing game. Learn from the best by checking these B2B content marketing examples.

Case Studies

10 clever blog marketing examples and what you can learn from them

82% of companies that blog say it is essential to their business. Here are business blog marketing examples to inspire your own.

Content Marketing

11 effective lead magnet ideas to grow your email list (with examples)

Digital marketers can attract potential customers to their brands by using lead magnets. Here are 11 lead magnet ideas worth exploring.

Case Studies

How Wallex growth hacks its marketing game en route to 20K clients

It’s not easy to acquire 19,000 B2B customers as a new tech company in Asia. Wallex’s Hiro Kiga shares simple growth hacks that fellow marketers can learn from.

Case Studies

5 thought leadership examples that marketers can learn from

Smart marketers should not underestimate the power of this strategy. Here are some thought leadership examples to get your ideas flowing.

Case Studies

3 unique podcast marketing examples for content teams

Global marketers are gaining new exposure to potential clients with podcasts. Here are some podcast marketing examples to look into.

Case Studies

3 smart video marketing ideas for global teams (with examples)

Video is arguably the best content format to convey emotional storytelling. Here are several video marketing ideas that content teams may want to consider.

Case Studies

How consulting giant Capgemini used simple storytelling to reach millions

Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.

Case Studies

5 simple email marketing ideas to consider for your campaigns

Email is an effective way to connect with customers and leads. Increase user engagements by trying out the following email marketing ideas.

Case Studies

How KlikDokter's traffic surged by more than 25 million visits in a year

KlikDokter's 30 million monthly pageviews come down to doing certain SEO basics correctly. Here are three things the team did well.

Case Studies

5 inspiring content marketing examples to level up your playbook

A unique collection of great content marketing examples you may find handy for dreaming up your next campaign.

Case Studies

StashAway’s Pierre Tirtadjaja: fintech marketing is all about trust

Fintech marketing pros can learn a thing or two from StashAway’s Pierre Tirtadjaja, who shares his tips for generating great results.

Case Studies

Facebook’s Antoine Blanc on the importance of SMB storytelling in Asia

Facebook's Head of Community Marketing & Advocacy in APAC unpacks the role of storytelling as it relates to SMB marketing.

Case Studies

Ex-Gojek CMO Piotr Jakubowski advises content marketers on common pitfalls

Piotr Jakubowski believes content marketing isn’t about quantity or gimmicks, but about truly valuable content for the right target audience.

Case Studies

Malaysia’s Orchan Consulting founder takes a risk in 2020

Here’s why a Malaysia-based PR veteran and the founder of Orchan Consulting chose to take a gamble on edtech during the pandemic.

Case Studies

RoomMe's CMO shares her secret sauce for content marketing

Tika Sylvia, CMO of Indonesia's RoomMe, shares her two-pronged marketing approach when engaging two different audiences online.

Case Studies

Tech in Asia shares insights on paywalls and the future of media

Southeast Asia’s largest tech media Tech in Asia finds four key learnings in navigating the paywall business model in emerging Asia.

Case Studies

A teen rebel in Singapore, she made a name for herself in K-pop media

Tossed into a decidedly traditional career path in Singapore, freelance journalist Jaimelynne Toh took a risk, and is now a top name in K-pop media.