Case Studies 5 reasons TikTok's ad revenue may catch up with YouTube's by 2024 TikTok expects to triple its advertising revenue in 2022. Here's why users spend hours scrolling through videos on the app.
Case Studies SAGE Foundation shines new spotlight on child marriage in Africa As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.
Technology ContentGrow review: a specialist's marketplace for journalism and PR Check out the latest ContentGrow reviews by prominent media outlets and PR firms in Asia.
Spotlight Elevation Marketing's Scott Miraglia on scaling agencies (Q&A) President of Elevation Marketing Scott Miraglia pulls back the curtain on how some agencies are able to become bulletproof, while others go bust.
Case Studies Lindsay Tjepkema on how Casted acquired nearly 100 enterprise clients The CEO tells teams to build multi-threaded sales processes to have relationships with multiple people at enterprise brands.
Spotlight Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings” The prominent fintech CMO shares insights into her marketing approach, including how to be detached from a campaign's creative.
Spotlight How Alyce leverages human-to-human relationships in digital marketing Alyce helps modern businesses stand out by prioritizing personal experiences and creating moments throughout the customer journey.
Spotlight Visme founder Payman Taei trusting your gut and scaling what works in martech Payman Taei, founder of Visme, urges marketers to focus on things that work and scale them.
Spotlight Jetstream CEO Mike Williams on why startups should start marketing from day one CEO Mike Williams shares how and why startups can bake marketing into their business from day one.
Spotlight Planable CMO Miruna Dragomir on quality over quantity Planable CMO Miruna Dragomir shares the importance of quality over quantity in content creation.
Spotlight Kata.ai's Irzan Raditya shares advice on acquiring 120+ enterprise clients Kata.ai's Irzan Raditya shares advice on acquiring 120+ enterprise clients
Spotlight How Vietnamese edtech player Yola pulled in 100K students Yola co-founder Tu Ngo unpacks the firm's early days, and how it goes about marketing to students and parents in Vietnam.
Spotlight The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing Saul Colt shares insights about how to make your business stand out from the crowd with word-of-mouth marketing that gets people talking about your brand.
Spotlight Interview: how Sendspark got its first 10K users Bethany Stachenfeld, CEO of Sendspark, shares how her company got its first cohort of paid users.
Spotlight Prowly's Berenika Teter on understanding your target audience As a content manager for PR and media relations software Prowly, Teter unpacks content creation strategies that tend to work wonders for her team.
Spotlight Alyce marketing head MK Getler on how corporate gifting strengthens relationships MK Getler, Alyce’s marketing head, shares how corporate gifting builds personal experiences and converts prospects into customers.
Spotlight ContentCal CEO Alex Packham shares strategies for growing a martech startup Alex Packham shares how ContentCal transitioned from a digital marketing agency to a B2B SaaS firm and locked in early customers.
Spotlight Respona’s leader shares marketing growth hacks to get thousands of paid users Respona’s Farzad Rashidi shares growth marketing tactics to get thousands of new users.
Spotlight Workmate CEO Mathew Ward on content marketing, startups, and finding a niche Workmate aims to solve core problems in the blue-collar worker market by streamlining day-to-day operations.
Case Studies 29 smart B2B content marketing examples and success stories It’s never a bad time to refresh your marketing game. Learn from the best by checking these B2B content marketing examples.
Spotlight PR veteran Nadya Willard Davies: PR shouldn’t just be about media coverage After spending a decade in the PR industry, Nadya Willard Davies advises practitioners to go beyond delivering creative ideas and media coverage.
Spotlight ProductLead CEO Mihai Bocai shares how putting customers first is essential for long-term growth The executive shares how his digital marketing platform got its first generation of paying customers.
Spotlight Circles.Life’s marketing head shares viral campaign recipes No-contract telco Circles.Life has become famous for its publicity stunts in APAC. Head of marketing Delbert Ty shares his viral formula.
Spotlight Huble Digital CMO Matthew Creswick on the importance of simplicity in content marketing The chief marketer shares tips and insights into how his B2B digital agency attracts inbound leads.
Spotlight Shippit’s ASEAN marketing lead on the importance of owned media and storytelling Market expansion in ASEAN can be tricky, as each country has different norms and consumer behaviors. Shippit’s regional marketing rep Divya Saraf shares key findings.