Guides How small marketing agencies can rewire the pitch trap The formal pitch process can be a dangerous game for boutique marketing agencies. Here are a few ways to avoid common pitfalls, while saving time and money.
Guides How to hire freelance writers: a vetting and curation process For those keen on asset-light content operations, here’s how to hire freelance writers via a simple three-step curation and vetting process.
Guides How to hire editors: a complete guide of best practices Marketers need to hire editors that can act as orchestrators of your company’s marketing vision, content writers, and the reading experience.
Guides Easy ways to find high-quality freelance journalists Talent hunting can be tricky for your content needs. It can be simpler if you understand how best to find freelance journalists.
Guides How to hire freelance journalists to cover Covid-19 without fear-mongering In times like this, editors must be able to hire freelance journalists to report on Covid-19 responsibly. Here’s how to do it without over-sensationalizing.
Guides 5 ways media outlets can reduce operational costs during Covid-19 Covid-19 has impacted major media outlets around the world. Here are a few ways newsrooms can reduce operational costs, without resorting to layoffs.
Guides Understanding content to commerce All brands need to nail 'meaning' if they hope to drive sales. Here are a few things to remember about content to commerce, with a tip from Charlie Munger.
Guides How US content teams can stay lean with a little help from Asia Curating excellent freelance content teams is a costly endeavor in the US. Here's how to hack it, with a little help from Asia.
Guides How to get the most out of freelance journalists in Southeast Asia Internalize these tips to work effectively with freelance journalists in Southeast Asia, beyond just a one-off assignment.
Guides 3 tips for working with freelance journalists in Southeast Asia A handful of tidbits to help English language publishers source and work with great freelance journalists from Southeast Asia.
