Content Marketing

Top 3 data-driven marketing trends to stay ahead in 2024

Explore the latest data-driven marketing trends for 2024 that can transform your strategy. Stay informed and ready for the next wave of marketing innovations.

Content Marketing

3 ways to create an outstanding landing page

Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.

Technology

4 ways conversational AI is transforming marketing: boost engagement and sales

Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.

Content Marketing

What brands should know about Gen Z in the metaverse

While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.

Content Marketing

How to run digital marketing without cookies: actionable strategies for 2024

As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.

Technology

How Musk’s Twitter buy-out shapes the platform’s future

Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.

Spotlight

10 wonderful freelance writers and journalists to check out

ContentGrow is a global talent network of freelance writers and journalists. Each week, it showcases a handful of talented media pros for your consideration.

Technology

3 unique challenges Snap’s ad business faces

Snap reported results below expectations as the war in Ukraine, macroeconomic issues, and Apple's privacy policy push advertisers to spend more carefully.

Public Relations

Unilever will stop marketing food and beverages to children under 16

Efforts to limit marketing to young audiences come amid health concerns, such as childhood obesity. The deadline for brands to comply is January 2023.

Technology

3 ways blockchain will improve marketing and advertising

Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.

Media

Netflix lost subscribers for the first time in a decade. What went wrong?

Netflix lost 200k subscribers in the first quarter of this year. It forecasts deeper losses ahead, as people rethink their commitment to streaming services.

Public Relations

3 ways brands can be more eco-friendly as consumers drive sustainability

As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.

Technology

3 ways Apple's privacy changes impact marketing

Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.

Reports

3 reasons why China's digital ad spend is set to slow

China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.

Technology

3 ways marketers can take advantage of playable ads

Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.

Technology

3 reasons voice shopping in India is expected to double in 2022

The number of voice shoppers in the country may reach 168 million by the end of the year. Here's why the medium wins hearts but also creates concerns.

Lists

3 ways marketers can capitalize on the metaverse

With capital pouring in, the metaverse may change how we consume content and interact with brands. Here's how modern marketers can test the waters.

Case Studies

5 reasons TikTok's ad revenue may catch up with YouTube's by 2024

TikTok expects to triple its advertising revenue in 2022. Here's why users spend hours scrolling through videos on the app.

Content Marketing

5 Thai campaigns that show how music can help brands go viral

These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.

Public Relations

5 misconceptions about gamers that marketers need to know

There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.

Public Relations

LinkedIn lets users add “dyslexic thinking” as a skill

The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.

Reports

Digital advertisers waste more than US$134.3M in Q1 (report)

According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.

Case Studies

SAGE Foundation shines new spotlight on child marriage in Africa

As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.

Technology

Namogoo aims to solve problems for e-commerce marketers

A smooth customer journey is essential to any brand's marketing team. It's often the marketers who usher new clients into the all-important onboarding step.

Reports

Most CMOs still rely on agencies for TV buying strategy (report)

The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.