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Guides

Find out in-depth and comprehensive guide on various digital marketing best practices.

Public Relations

Navigating PR pitching: More insights from Seedstars' Michaela Villaroman

Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.

Public Relations

Seedstars' Michaela Villaroman on research and relationships in PR

It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.

Public Relations

How Seedstars' global media relations head approaches PR for startups

In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.

Freelancing

Tips for finding high-paying clients for freelance writers

It's a bit of a dry season now as most companies wind down for the year. So plan ahead with these tips for the new (freelancing) year!

Lists

The Mega Writing Guide: Fantastic Writers and Where to Find Them

Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.

Content Marketing

Measuring and analyzing the success of your content marketing efforts

Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.

Martech

Cyberattacks are increasing - Is your martech stack really secure?

Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.

Content Marketing

Copywriter vs Content Writer: Four key differences

We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples!)

PR teams can save time on important but time-consuming tasks by outsourcing media monitoring. Here's our list of 13 services to choose from.

Guides

11 great press release examples (plus tips!)

Press releases are an important tool to help companies communicate information to the public. Here's our beginner-friendly guide as well as 11 examples.

Media

Eight ways news editors find compelling stories

Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.

Martech

Here’s the technology marketing toolkit your business needs today

If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.

Guides

Everything you need to know about the Creative Commons licenses

Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.

Content Marketing

Demystifying stock media, royalty-free media and Creative Commons: A Guide

A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.

Content Marketing

Responsible digital marketing in Europe that's GDPR-compliant: A guide

Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.

Freelancing

Free time management tools for freelancers

Time management tools help organize work, stay in control of multiple projects, and ensure work-life balance. Here's a few we love using!

Content Marketing

Understanding the Millennial Mind: Insights for Marketers

Who exactly are millennials, and what drives them? We take a look at the millennial's psyche to inform your marketing efforts.

Journalism

Here's a guide to crafting pitches that will wow editors

Want to impress an editor with a pitch? Here's a step-by-step guide you can follow to secure your next writing assignment.

Martech

MarTech stack deep dive: Remarketing for eCommerce

Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.

Freelancing

Three helpful tools for freelance writers

Writers, we've been there - whether it's writer's block, or ensuring our spelling and grammar are impeccable. Here are some tools to help you do more and go further.

Content Marketing

Finding the right writing services for your SME

Are you an SME looking for writing services? Here are six things you can consider when finding the right one for your business.

Freelancing

Five ways to market your freelance writing services

Keep that shyness away - when it comes to your freelancing career, you need to be loud.

Martech

Four martech best practices in 2022

Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.

Content Marketing

Here's how to tell if you'd need a copywriter

There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.

Freelancing

Five ways to improve your freelance writing career

The freelance writing industry is competitive, but there are ways you can improve your career as a writer. Here are five tips to help you get ahead.