Technology 6 things to know about brand-creator community Mighty Networks Mighty Networks wants brands and creators to connect and earn money from their communities.
Investments 5 things to know about InfiniGrow’s US$5.25M funding round Several notable marketing leaders have joined InfiniGrow’s latest funding round.
Acquisitions Engagement firm Insticator acquires OKO to help publishers thrive Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.
Technology Filo integrates Zoom to help marketers conduct awesome virtual events With the partnership, Filo customers can use Zoom’s video conference functions while hosting virtual events.
Acquisitions Magnite completes SpotX acquisition for US$1.14B, aims to be world’s biggest CTV and video ad platform Through the acquisition, Magnite announced that it’s now in the process of bringing SpotX’s teams and technology into the fold.
Technology Interesting martech startups raising capital on Wefunder Here are a few exciting martech startups that are forgoing traditional fundraising routes and instead opting to crowdfund on Wefunder.
Technology Voices partners StackAdapt to make audio marketing interesting Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.
Technology Reputation launches new feature to help teams manage omnichannel chats Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.
Technology Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.
Reports Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Reports Pro PR tips on how to pitch to journalists Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.
Investments OneSignal investment: HubSpot wants more push notifications HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.
Reports GetApp report: many startups are unable to make full use of martech The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.
Technology SMS marketing firm Community grabs $40M from Salesforce Ventures Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.
Reports 5 marketing insights from Google’s Year in Search APAC 2020 Report Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.
Acquisitions Unsplash is getting acquired by Getty Images Unsplash announced that it will continue to operate as a standalone brand under the ownership of Getty Images.
Reports Airtable report: martech is both problem and solution for US marketers A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.
Investments Marketing automation SaaS Act-On raises $20M Launched in 2008, Act-On has now raised a total of US$93.5 million. The firm will allocate the funds for product innovations and post-sales support.
Case Studies How Wallex growth hacks its marketing game en route to 20K clients It’s not easy to acquire 19,000 B2B customers as a new tech company in Asia. Wallex’s Hiro Kiga shares simple growth hacks that fellow marketers can learn from.
Guides Writer vs journalist: differences and which is best for your business (beginner’s guide) Writer vs journalist. They’re not actually enemies and can complement each other’s skillsets. Here are more insights about these two professions.
Case Studies How KlikDokter's traffic surged by more than 25 million visits in a year KlikDokter's 30 million monthly pageviews come down to doing certain SEO basics correctly. Here are three things the team did well.
Reports SEMrush report: prioritize creating 7,000-word blog posts A 2020 SEMrush report found that 7,000-word articles generate almost 5x more pageviews than those with less than 600 words.
Tools Autoresponder software: 5 apps to simplify your marketing routine Marketers looking to automate their email marketing plays should dip their toes into these autoresponder software products.
Reports Digital marketing report: 2020 wasn't a good year for Bing For the third quarter in a row, Merkle’s digital marketing report reveals Microsoft search engine Bing’s continued downward trend.
Case Studies StashAway’s Pierre Tirtadjaja: fintech marketing is all about trust Fintech marketing pros can learn a thing or two from StashAway’s Pierre Tirtadjaja, who shares his tips for generating great results.
