Reports

Marketers will try to blend AI with creative work this year

Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.

Technology

Animated video SaaS Vyond bags US$50M from PeakSpan Capital

The firm claims that more than 80% of Fortune 500 companies have “voted with their checkbooks” that Vyond is the market leader in its space.

Reports

Pro PR tips on how to pitch to journalists

Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.

Investments

OneSignal investment: HubSpot wants more push notifications

HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.

Reports

GetApp report: many startups are unable to make full use of martech

The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.

Technology

SMS marketing firm Community grabs $40M from Salesforce Ventures

Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.

Content Marketing

11 effective lead magnet ideas to grow your email list (with examples)

Digital marketers can attract potential customers to their brands by using lead magnets. Here are 11 lead magnet ideas worth exploring.

Reports

5 marketing insights from Google’s Year in Search APAC 2020 Report

Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.

Acquisitions Featured

Unsplash is getting acquired by Getty Images

Unsplash announced that it will continue to operate as a standalone brand under the ownership of Getty Images.

Jobs

Brands are seeking bilingual PR writers with experience in biotech and pharma (English-Chinese)

Brands on ContentGrow are seeking native English PR writers with Chinese proficiency and work samples in biotech and pharma.

Reports

Airtable report: martech is both problem and solution for US marketers

A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.

Jobs

Brands are seeking bilingual PR writers on Asia’s power and energy beat (English-Chinese)

Brands on ContentGrow are looking for native English PR writers with Chinese proficiency and experience covering Asia’s power sector.

Investments

Marketing automation SaaS Act-On raises $20M

Launched in 2008, Act-On has now raised a total of US$93.5 million. The firm will allocate the funds for product innovations and post-sales support.

Case Studies

How Wallex growth hacks its marketing game en route to 20K clients

It’s not easy to acquire 19,000 B2B customers as a new tech company in Asia. Wallex’s Hiro Kiga shares simple growth hacks that fellow marketers can learn from.

Content Marketing

Hiring a copywriter for website content: essential tips and costs

Discover how to hire the perfect copywriter for your website content. Learn what to look for, costs involved, and whether to go in-house or freelance.

Case Studies

3 smart video marketing ideas for global teams (with examples)

Video is arguably the best content format to convey emotional storytelling. Here are several video marketing ideas that content teams may want to consider.

Case Studies

How consulting giant Capgemini used simple storytelling to reach millions

Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.

Tools

Email marketing software: 3 apps to optimize your business

The right kind of email marketing software can help brand marketers optimize their sales funnels. Here are three recommended apps to get you started.

Case Studies

5 simple email marketing ideas to consider for your campaigns

Email is an effective way to connect with customers and leads. Increase user engagements by trying out the following email marketing ideas.

Guides

Writer vs journalist: differences and which is best for your business (beginner’s guide)

Writer vs journalist. They’re not actually enemies and can complement each other’s skillsets. Here are more insights about these two professions.

Jobs

Media on ContentGrow are seeking freelance luxury automotive journalists

Media on ContentGrow are looking for freelance automotive journalists with great work samples to share on high-end cars.

Jobs

Brands on ContentGrow are seeking freelance journalists to cover whisky investing

Brands on ContentGrow are looking for freelance journalists and content writers who understand how to write about whisky and whisky investing.

Case Studies

How KlikDokter's traffic surged by more than 25 million visits in a year

KlikDokter's 30 million monthly pageviews come down to doing certain SEO basics correctly. Here are three things the team did well.

Guides

For beginners: how to build a blog content calendar (FREE TEMPLATE)

Beginner marketers should make sure their publishing routines are in lockstep with a pre-meditated blog content calendar. Here are some tips.

Reports

SEMrush report: prioritize creating 7,000-word blog posts

A 2020 SEMrush report found that 7,000-word articles generate almost 5x more pageviews than those with less than 600 words.