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The Super Bowl effect: analyzing the surge in Usher's music streams and marketing impact The Super Bowl's unmatched viewership offers a unique marketing platform, as evidenced by significant boosts in visibility for brands like Temu, Uber Eats, and CeraVe through creative advertising.
Swift marketing: how brands are harnessing Taylor Swift's stardom Taylor Swift's global tours and album releases are not just music to fans' ears but a golden opportunity for marketers to trend jack and leverage her massive appeal.
Zodiac signs and dating dynamics: Tinder's marketing approach Tinder taps into the zodiac trend, partnering with Feng Shui astrologer Clement Lim to offer users insights into love compatibility.
IKEA's cheeky Valentine's ad sparks conversation on birth rates in Singapore The campaign, designed by The Secret Little Agency, cleverly integrates cultural cues and government aspirations, making a significant impact on the media landscape.
Bridging cultures with music: Spotify’s tribute to K-Pop’s global influence Exploring the media impact of Spotify's K-Pop initiative, from exclusive singles to engaging global audiences through innovative content strategies.
Closeup revitalizes classic love song in 2024 campaign with Filipino stars Closeup's latest campaign reimagines the beloved tune ‘Closer You and I’ with Adie's voice and the charm of DonBelle, bridging generations through music.