Tools 5 recommended social media marketing tools Marketers need to figure out which platforms and social media marketing tools work best for their firms. Here are tool ideas to get started.
Case Studies Ex-Gojek CMO Piotr Jakubowski advises content marketers on common pitfalls Piotr Jakubowski believes content marketing isn’t about quantity or gimmicks, but about truly valuable content for the right target audience.
Case Studies Malaysia’s Orchan Consulting founder takes a risk in 2020 Here’s why a Malaysia-based PR veteran and the founder of Orchan Consulting chose to take a gamble on edtech during the pandemic.
Reports Deloitte report: six marketing trends for 2021 Deloitte’s 2021 Global Marketing Trends report breaks down key insights for global CMOs. We’ve summarized six key takeaways that marketers can look into.
Reports B2B marketing report: brands and customers are out of sync For B2B marketing, one in five brands rated boring or unengaging content as a top pain point when researching a purchase. But only 5% of customers agree.
Reports US retailers must revamp branded content strategy this holiday season US shoppers claim to be simply overwhelmed by a barrage of digital comms in 2020. Here are some stats to consider for a fresh branded content strategy.
Case Studies RoomMe's CMO shares her secret sauce for content marketing Tika Sylvia, CMO of Indonesia's RoomMe, shares her two-pronged marketing approach when engaging two different audiences online.
Reports Report: content marketing industry size and opportunities in the US The Branded Content Project report outlines the latest content marketing industry data and insights for marketers in the US. Here are three key takeaways.
Lists US reviewer names top digital marketing agencies of 2020 Digital.com is an independent reviewer of online products and services for SMEs. It recently published its picks for top digital marketing agencies in 2020.
Reports Content marketing for SaaS: report and benchmarks The right kind of content marketing for SaaS companies can amass millions of visitors at scale. Here are several key takeaways from a recent Animalz report.
Case Studies After a painful job loss, she started her own marketing agency in Singapore Amid the tears and sleepless nights following a job loss, Jessie Chong launched boutique marketing agency Delitier & Co from her bedroom in Singapore.
Case Studies Veteran CMO Freeman Chiu on e-commerce, marketing in China Freeman Chiu heads up marketing in China for Brandlab, a firm that helps global brands tap Chinese e-commerce via platforms like Tmall and Alibaba.
Case Studies Gourmet Food Holdings CMO on F&B marketing in 2020 Anna Haotanto leads the marketing game for Gourmet Food Holdings -- an investment firm in Singapore focused on the international food and beverage industry.
Reports Business blogging tips and benchmarks to help brands win the SEO battle Business blogging is an important growth strategy today. To get started correctly, practitioners should know the following stats.
Case Studies Ex-HubSpot CMO Mike Volpe shares inbound marketing gems Mike Volpe, the ex-CMO of HubSpot and bona fide industry vet, shares insights on how new brands can win in today’s rapidly evolving inbound marketing game.
Lists The top 10 fastest growing international ad agencies in 2020 Adweek released its list of the top ten international ad agencies that saw impressive growth in 2020 -- even amidst a pandemic-driven recession.
Reports 5 unique findings from CMI’s B2B content marketing report 2021 Content Marketing Institute (CMI) has published its annual B2B content marketing report for 2021. Here are some interesting takeaways from the study.
Spotlight How Lifepal gets 4 million monthly visitors with owned media Owned media can be a great growth marketing strategy for e-marketplaces. Here’s how Lifepal Media was able to scale revenue in APAC’s online insurance game.
Guides How small marketing agencies can rewire the pitch trap The formal pitch process can be a dangerous game for boutique marketing agencies. Here are a few ways to avoid common pitfalls, while saving time and money.
Guides How to hire freelance writers: a vetting and curation process For those keen on asset-light content operations, here’s how to hire freelance writers via a simple three-step curation and vetting process.
Guides How to hire editors: a complete guide of best practices Marketers need to hire editors that can act as orchestrators of your company’s marketing vision, content writers, and the reading experience.
Case Studies The content marketing strategy of Indonesia’s top property site Rumah is Indonesia’s top property portal with millions of organic monthly visits. Here’s what the team has to say about its content marketing strategy.
content marketing Differences between freelance journalists and content writers Both freelance journalists and content writers do a similar job, so it’s important to know the nuanced differences between them before commissioning work.
Guides Understanding content to commerce All brands need to nail 'meaning' if they hope to drive sales. Here are a few things to remember about content to commerce, with a tip from Charlie Munger.
content marketing Why branded content studios are underserved -- and how to solve Publishers and media groups today have branded content divisions, but still can’t justify stocking them with full-time talent. Here’s how they’re solving.
