Content Marketing

Report: Strong growth in media intelligence spend

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Technology

Audio-video sharing app Issuer Pixel launches US$2.5M crowdfunding campaign

In the same way that LinkedIn and Facebook differentiate themselves from one another, B2B audio-video sharing app Issuer Pixel aims to be the ‘YouTube for businesses.’

Technology

Voices partners StackAdapt to make audio marketing interesting

Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.

Technology

Reputation launches new feature to help teams manage omnichannel chats

Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.

Investments

Martech highlight: Copysmith raises US$10M to improve creative content with AI

With $10 million in seed funding, Copysmith helps marketers brainstorm new copy for marketing campaigns.

Technology

Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI

With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.

Reports

Report: digital messaging is key in B2C marketing

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.

Reports

Marketers will try to blend AI with creative work this year

Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.

Technology

Animated video SaaS Vyond bags US$50M from PeakSpan Capital

The firm claims that more than 80% of Fortune 500 companies have “voted with their checkbooks” that Vyond is the market leader in its space.

Reports

Pro PR tips on how to pitch to journalists

Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.

Investments

OneSignal investment: HubSpot wants more push notifications

HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.

Reports

GetApp report: many startups are unable to make full use of martech

The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.

Technology

SMS marketing firm Community grabs $40M from Salesforce Ventures

Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.

Content Marketing

11 effective lead magnet ideas to grow your email list (with examples)

Digital marketers can attract potential customers to their brands by using lead magnets. Here are 11 lead magnet ideas worth exploring.

Reports

5 marketing insights from Google’s Year in Search APAC 2020 Report

Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.

Acquisitions Featured

Unsplash is getting acquired by Getty Images

Unsplash announced that it will continue to operate as a standalone brand under the ownership of Getty Images.

Jobs

Brands are seeking bilingual PR writers with experience in biotech and pharma (English-Chinese)

Brands on ContentGrow are seeking native English PR writers with Chinese proficiency and work samples in biotech and pharma.

Reports

Airtable report: martech is both problem and solution for US marketers

A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.

Jobs

Brands are seeking bilingual PR writers on Asia’s power and energy beat (English-Chinese)

Brands on ContentGrow are looking for native English PR writers with Chinese proficiency and experience covering Asia’s power sector.

Investments

Marketing automation SaaS Act-On raises $20M

Launched in 2008, Act-On has now raised a total of US$93.5 million. The firm will allocate the funds for product innovations and post-sales support.

Case Studies

How Wallex growth hacks its marketing game en route to 20K clients

It’s not easy to acquire 19,000 B2B customers as a new tech company in Asia. Wallex’s Hiro Kiga shares simple growth hacks that fellow marketers can learn from.

Content Marketing

Hiring a copywriter for website content: essential tips and costs

Discover how to hire the perfect copywriter for your website content. Learn what to look for, costs involved, and whether to go in-house or freelance.

Case Studies

3 smart video marketing ideas for global teams (with examples)

Video is arguably the best content format to convey emotional storytelling. Here are several video marketing ideas that content teams may want to consider.

Case Studies

How consulting giant Capgemini used simple storytelling to reach millions

Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.

Tools

Email marketing software: 3 apps to optimize your business

The right kind of email marketing software can help brand marketers optimize their sales funnels. Here are three recommended apps to get you started.